Tom Ruwitch

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A Warning and an Invitation

By Tom Ruwitch

This question generated a lot of buzz on a popular marketing forum this month: “Best Lead Magnets in 2024? What channels and lead magnets will you be focusing on..?” My least favorite answer came from a pitchy list vendor who said forget about lead magnets and buy a pile of leads. He directed readers to…

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Batman Rules for Business and Life

By Tom Ruwitch

In Friday’s email, I promised to share Batman Rules — business and life lessons from the greatest television show ever. There are too many Batman Rules to count. I don’t have time or space to share them all here, but I can share five of my favorites. If you follow these rules, you’ll be well on…

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RecomMONDAYtions ~ MLK Day 2024 Edition

By Tom Ruwitch

Martin Luther King, Jr. leads a civil rights march in Montgomery, AL (March 21, 1965) Recommended Viewing & Listening on MLK Day  MLK and the MountaintopOn April 3, 1968, Martin Luther King, Jr. delivered a speech at the Mason Temple in Memphis, TN. The speech ended with these words; Well, I don’t know what will…

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How The Caped Crusader Kept Them Tuned In

By Tom Ruwitch

Holy cliffhanger, Batman! It was on this day in 1966 that the Caped Crusader and his sidekick, Robin, debuted on ABC television with an episode — called “Hi Diddle Riddle.” The episode ended like this: This was all the Riddler’s fault. His henchman slipped a mickey in Batman’s orange juice at the “What a Way…

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funeral

That Batsh*t Things Unappreciated People Will Do…

By Tom Ruwitch

Here’s a story for your don’t-try-this-at-home file… Last year, a guy in Belgium faked his death and then showed up at his funeral to teach his family a lesson. As mourners gathered and waited for the outdoor ceremony to begin, a helicopter landed nearby. I’m-Not-Really-Dead Guy hopped from the copter with a camera crew behind…

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My Resolution: Profit More. Work Less. What’s Yours?

By Tom Ruwitch

When it comes to your business in 2024… What’s your #1 New Year’s resolution? Please reply to this email and let me know. I may have some thoughts or resources to help you. My primary resolution? Delegate and automate so I can work less and earn more. Long ago, I thought delegation would increase costs.…

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Join The Club…

By Tom Ruwitch

No story today, just a thought… “It is much easier, as well as far more enjoyable, to identify and label the mistakes of others than to recognize our own.” Daniel Kahneman said that on the first page of his book, Thinking Fast and Slow. Wise insight — the first of many in this book. Slow down…

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RecomMONDAYtions ~ 2024.01.08

By Tom Ruwitch

Tampa, Florida; (2023.11.04)#allthisusefulbeauty Recommended Reading  Thinking Fast and Slow by Daniel KahnemanRead this book, and you’ll understand better how human beings think and make decisions. That includes how YOU think and make decisions. Why bother? So you can make informed decisions more and guess less. So you sell more by anticipating what motivates prospects. So…

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The One About the Naked Yoga Guy

By Tom Ruwitch

I mentioned last month how I scarfed down more than 37,238 cookies — give or take — over the holidays. And last year I made nine too many excuses NOT to workout. So this month, I’m back in my home gym — biking, rowing, lifting, sit-upping, and tread-milling. ⬇ Artist’s rendering of me after my work-out ⬇…

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Shame on These Lying Liars & Their Marketing Tricks

By Tom Ruwitch

A cautionary tale about trust-busting marketing tricks… Yesterday, I heard about a company offering a $400 discount on its lifetime software license — $97, instead of $497. Tempting. So I visited the site and saw this… “Deal Ends Today….!?” That set my hair on fire.  “I better act fast,” I thought. So I checked out some…

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