Tom Ruwitch

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The Puffy Pope, AI, and You…

By Tom Ruwitch

The Pope is taking on AI. You know, Pope Francis. He’s the hip head of the Catholic Church. Last year, he hit the streets in a white puffer jacket (how hip is that?!?)… …or did he? Turns out the Puffy Pope photos were AI-generated fakes. Not real. But real concerning for those, like the Pope…

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Leonardo DaVinci and I Have This Problem in Common

By Tom Ruwitch

Better late than never. I finally finished writing the book called: Story Power MarketingProven Methods to Create Client-Attracting, Profit-Generating Content ā€“ Without Getting Stuck I’ve been working on this book for a while… …a long while. Far too long, really. At one point, my publisher threatened to charge me an additional fee if I didn’t…

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When The World Gives You Toilet Paper…

By Tom Ruwitch

When I was a kid, vandals TP’d our yard. They tossed several rolls of toilet paper in the trees and stormed off into the night. The next morning, we woke to a maple, sweet gum, and two oaks draped in Charmin Ultra-Soft. My dad had a sh%t-fit. Artist’s rendering of Dad:Ā  My brother and I…

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Enhance The Ordinary — with Yarn (and Stories)…

By Tom Ruwitch

Around 20 years, a fabric artist in Austin, TX wrapped a door handle in yarn… …and the rest — as they say in some knitting circles — is history. The artist is Magda Sayeg. After wrapping the door handle, the artist, Magda Sayeg, wrapped a stop sign post, a fire hydrant, and other urban objects.…

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RecomMONDAYtions ~ 2024.06.10

By Tom Ruwitch

Recommended Newsletter Ā Idea Surplus DisorderI subscribed earlier this year to “Idea Surplus Disorder” by Matt Homan after Matt and his team facilitated a strategic planning meeting for a nonprofit I serve in St. Louis. Matt is a smart and creative business leader. I love his newsletter which is “a weekly dose of innovation, ideation, and…

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Fear Sells and That’s OK. Here’s Why…

By Tom Ruwitch

Our home security system is on the fritz. A sensor on a first-floor door has stopped working so the system thinks door is open — even when its closed tight. In order to activate the system and secure our house, we have to “bypass” that door which requires pushing keypad buttons in a sequence more…

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I Wrote a “Perfect” Subject Line (It’s “…a b’nch of dum Nonsense”)

By Tom Ruwitch

Whoa! I just escaped from Bizarro World where everything is backwards. Up is down. Beautiful is ugly. And… Terrible (subject lines) are “perfect.” Let me ‘splain… My client — let’s call him Michael — asked me for help to write a subject line for an email he’ll send next week to a purchased list. The…

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You Can be The “Luckiest” Content Creator Alive. Here’s How…

By Tom Ruwitch

In the summer of ’45, on a scorching day in LA, a guy named Mel visited his friend and partner Bob. On Bob’s piano, Mel found a notebook with a few random lines. “What’s this?” Mel asked. Bob explained: The heat was driving him crazy. So Bob wrote some lines about winter. He thought envisioning…

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The Parable of the Robotic “Priest”

By Tom Ruwitch

Ripped from the headlines: An AI “priest” was defrocked in April just two days after he took to the pulpit. Turns out “Father Justin” may have overstepped. Justin’s robot masters at Catholic Answers intended to “leverage the power of (AI) to create an engaging and informative experience for those exploring the Catholic faith.” But Father…

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RecomMONDAYtions ~ 2024.06.03

By Tom Ruwitch

Recommended Event Ā Free Training with a Mindset Master If you’ve never crossed paths with Nina Cooke, now’s the time. She helps 6- and 7-figure Business Owners to create an unstoppable mindset so they can build authority and significantly grow their profits. On Wednesday, she’s hosting a live training: 3 Success Secrets of the Most Highly Respected…

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