Tom Ruwitch
What happens when a new lead signs up for your email list or your lead magnet? Here’s what happened when I signed up for a marketing consultant’s list yesterday. Nothing! Well… actually… something happened… Under the form I filled out, this message appeared: “You have successfully submitted the form.” Then… nothing. No thank you page. No follow-up…
When I began reading Ryan Holiday’s “The Obstacle is the Way,” I thought: “The Obstacle is the Way!!?!?!” What the heck does that mean!? On page 14 Holiday answers. He tells an ancient Zen story about a king who noticed his people had grown soft and entitled. He wanted to teach them a lesson. So he…
Earlier this month, I felt overwhelmed and stuck. The to-do list felt infinite. I had a webinar to launch. I was rebuilding my online communities. Onboarding several new clients. And, as if that wasn’t enough, I’m still dealing with contractors and insurance adjusters so I can rebuild my house after it was pummeled by the…
This happened on Sunday… I was driving southbound on Kingshighway Blvd. in St. Louis, heading to the Festival of Nations in Tower Grove Park when — out of nowhere — a 1980s-vintage Toyota Tercel zoomed from behind and nearly rear-ended me. The driver was in a hurry. She zigged to the left. Then she zagged…
Recommended Podcast š„Ā Why Soft Skills Aren’t Soft I love this video from Trust Insights. Itās a smart, honest look at why communication, critical thinking, and emotional intelligence arenāt just nice-to-haves. Theyāre the real power skills in todayās workplace. Plus, thereās a fascinating dive into how AI bias can undervalue human-centric work. Worth watching if you…
Ripped from the pages of science journals:Shocking proof that a good story, well-told can be more powerful than the most potent love potion. Here’s the story… In 2009, neuroscientist Paul Zak conducted a study where he presented one of two short videos to volunteers. One video was a snoozer. No story. No emotional arc. The…
Ripped from the headlines in China: Pacifiers for pressure-cooked professionals.Ā š® š¼ It’s true. Plus-sized pacifiers are all the rage in China. Over-stressed adults dish out up to $70 for a binky to relieve burnout. Some stores sell more than 2,000 a month. Count me out. I know. Too much stress sucks. But I ain’t sucking…
Short and sweet today. Just the facts, Jack. I’m hosting a training on Saturday. It’s called “Turn Content Into Clients: The Proven “PLAN” to Get More and Better Leads, Inspire Prospects to Hire You, and 3X Profits — Without Ever Feeling Stuck” When: Saturday, August 23, 11 a.m. ET (8 a.m. PT) Where: Live Online Who: For business leaders…
Recommended Video š„Ā David Ogilvy: Essentials This short video from ADWEEK is a collection of greatest hits from legendary ad man David Ogilvy. My favorite hit from this video: “Tell the truth. But make the truth fascinating. You can’t bore people into buying your product. You can only interest them in buying it.” The video is…
More marketing magic from Earvin Johnson InĀ yesterday’s email, I told you how Magic Johnson created a business empire by opening movie theaters and Starbucks in inner-city neighborhoods. Today: A story about Johnson and those Starbucks. Like most chain restaurants, Starbucks had a set menu. Muffins, croissants, bagels, yogurt parfaits, and scones — lots and lots…