Tom Ruwitch

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Why Stick-to-the-Script Syndrome Could Kill Your Business

By Tom Ruwitch

Back in March, when the pandemic was a fresh, new misadventure for all of us, I wrote this email asking why the local traffic reporter needed to do her thing every morning — even though no one was driving to work.   I concluded that she and her station kept doing their thing because that’s what they do.…

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Marketing Lessons from My Neighbor’s Perfect Lawn

By Tom Ruwitch

I was walking my dog, Moose, around the block the other day and came upon a neighbor who was manicuring his lawn.   This wasn’t your standard roll-the-mower-over-the-grass job. This was high-intensity fuss-over-the-fescue.   He was on his knees with a hand clipper, working the edges, getting everything right. Not just good enough. But perfect.   After he…

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Turn Frustration to Fascination and Good Things Happen

By Tom Ruwitch

I’m enjoying a book called “Blessed Beyond Measure,” by Dr. Tom Hill.   On page 69, Dr. Hill offers an idea that got my attention: Some time ago, I intentionally began using the word “fascinated” when I felt like saying something frustrated me…I realized the frustrating quality of situations causing me to feel frustrated naturally include a legitimate…

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Cool Tools to Remove Background and Apply Effects to Photos

By Tom Ruwitch

Last week, I shared “5 things you might not know about me…” on LinkedIn.   The post included this picture of me…   A few people told me they liked that picture, and they suggested I use it as my profile picture — instead of the one I was using.  “Sure, why not?” I thought.  But before…

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Don’t Choose Your Marketing Channel Until You Do This…

By Tom Ruwitch

Here’s a tale of two marketing tips — one right on, the other off the mark.  It starts with a question posted to an online forum:   How can I generate leads for my graphic design business?   Two people responded.   The first person wrote 272 words…  …loaded with one recommendation after another. Use LinkedIn. Try XING…

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How to Write Better Copy That Drives Grammar Police Crazy

By Tom Ruwitch

Here’s a tale about Dizzy Dean — a Hall of Fame pitcher for the St. Louis Cardinals…  …who was a country boy and…  …not as educated or polished as the city-slicker reporters who covered the team.   When a reporter accused him of corrupting language students with his lousy grammar and diction, Dizzy replied, “A lot…

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Priceless Advice from a Wise Bass

By Tom Ruwitch

I heard about a restaurant in New York…  …with a stuffed fish on the wall…  …above a plaque that said…  “Take a tip from me — I wouldn’t be here if I had kept my mouth shut!”   There’s truth in that fish story. A good business fable.   Don’t talk at your prospects.  Shut your mouth…

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You Ask. I’ll Answer.

By Tom Ruwitch

Short and sweet today. Just a quick question for you…  What nagging marketing and sales challenge is holding you back?   Please share with me what’s on your mind. What’s causing frustration, confusion, or anxiety as you try to grow your business?  If you submit a question/concern, I’ll answer you directly…  …and my answer won’t be…

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This Marketing Secret is as Smart as a Block of Wood

By Tom Ruwitch

Long before Apple and Android turned phones into pocket-sized computers, Palm dominated the mobile device market. The simple, compact PalmPilot handled four functions: calendars, contacts, memos, and tasks.  Jeff Hawkins, the product team leader, carried in his pocket a PalmPilot-sized block of wood.  When other team members suggested new functions beyond the core four, Hawkins…

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Conventional Lunacy You Must Ignore

By Tom Ruwitch

I read some marketing advice last week that was SO bad I had to share it with you… …so you can add it to the top of your “Do Not Do This!” list.  It came from a so-called marketing “expert” in one of those fancy-shmancy magazines for entrepreneurs.  The article contained dos and don’ts for…

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