Tom Ruwitch
Recommended EventThe Authentic Marketing Summit An entire summit devoted to marketing and selling authentically without pitching and prodding??? Yes, please! It’s happening on May 15. It’s called the Authentic Marketing Summit. And it’s free to register and attend. I’ll be one of the 12 speakers. My topic: “How to Transform Your Content from Boring to…
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Earlier this week, I emailed about a spammer named Neel who tried to woo me with a picture of his puppy. It didn’t work. In my email, I wondered whether Neel-the-Spammer might have gotten me to bite on his podcast production services… …if he’d sent me a better attention grabber — such as a dancing goat…
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A short one today because I’m about to spend the next two days working on my business with 15 mastermind partners. But before that gavel drops on that, a question… If an email sign-up form requires you to share your mobile phone number, what would you do? ？Enter your number and opt-in? ？Refuse to opt-in? ？It depends…
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Last week, I called out a social media influencer who crossed the line. She posted on LinkedIn about the a program she was selling. Below the post she added 10 comments. In each comment, she tagged 30 of her connections. No commentary in the comments. Just tagged connections — 300 in all. Why’d she do…
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I got this picture of a puppy named Tino in my spam folder this morning. A guy named Neel sent it. Neel wrote: “Before this starts sounding like an email fit for your spam folder, here is Tino saying Hi on my behalf. Now that you know Tino, I can calmly introduce myself…” (Note: When…
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Recommended Viewing/InteractingThe World’s Most Unconventional Intro RJ Redden uses bots, interactive videos, and other smart technologies to create “epic engagement adventures that get people to click that button, connect with you, and convert like crazy.” Her “welcome video” is fantastic — unique, informative, and funny. And most importantly, it demonstrates a creative way you can…
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Blow the horn and tap the tambourine… It’s National Tell a Story Day! So buckle up, Buttercup. It’s story time. (This is one of my favorites) About a quarter-century ago, when my twins were toddlers, we were spending the weekend at our country place in the Ozark foothills in south-central Missouri. The ground was thirsty.…
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I had a Princess Bride moment yesterday. Here’s the story… I was a guest expert (discussing email marketing) at an online mastermind meeting. Co-host (and Story Power email subscriber) Lesley Nase shared some great tips about how to use email to build rapport with followers. Then we entered the Zoom breakout room where a naysayer proclaimed: “You can’t…
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I had a great meal last night — prepared by a “homeless” chef named Alec Schingel. Until last year, Alec worked for various restaurants around the country — including some great ones in my town, St. Louis. Now he’s on his own, no longer working for a restaurant, planning to open his own place some…
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Recommended ProgramLearn LinkedIn from the Best Ted Prodromou has released a new-and-improved version of his Linked Accelerator program, and I’ve signed up. If you sign up from the link below, you’ll get an amazing deal. I enrolled in the previous version of the program and learned a ton. But LinkedIn changes constantly so its time…
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