Tom Ruwitch
Yesterday, I attended an event hosted by the great and powerful Dave Dee, and I heard something that blew my mind: For professional service providers coaches, or consultants, only 18% of the prospects who turn into clients will buy within the first 90 days of meeting you. Most future buyers take up to 18 months before they…
I keep a swipe file of notable emails I receive — good and bad. Ones that demonstrate the right way to do things. Others that get things wrong. Here’s one from the wrong-way file — a cold pitch I received a few years ago: (Our magazine) has been an apex platform reaching out to 45,000…
Ripped from the headlines on this day (September 16) in 1931: A blimp tried, but failed, to dock at the top of the Empire State Building. When they opened the skyscraper in May 1931, planners imagined the Empire State Building would be a station for blimps. Tie the airship to the top. Drop a gangplank…
Recommended Reading 📝 The Zero-Click Future: Winning In A World Where Google Doesn’t Send Traffic This one’s a must-read for anyone who has invested in SEO — or plans to do so. Google’s changing the rules — and marketers need to catch up. This article breaks down the rise of “zero-click searches” and what it means…
True story: Once upon a time, a dumb dude in Michigan smelled gas coming from his newly installed water heater. He checked for the leak by lighting a match. He shoulda died, but he got off easy… …with singed eyebrows. Mixing fire and gas leak — that wasn’t his first mistake. Installing the gas heater…
Yesterday. Southern Wyoming… “Hey, Paul,” I said. “I think that hole is fished out.” Paul had been casting his fly to the same spot on the North Platte River for the past five minutes and hadn’t gotten a bite. If any trout had been there, they were long gone. “I know,” he replied. “I’m not…
Good morning from the middle of somewhere in southern Wyoming, not far from a town you’ve never heard of, near a river filled with trout. I’m here to do some fishing with my pals. This place we stay is off the grid — no cell signal, no wi-fi, no internet — except in a 300…
It’s been 115 days since the tornado ripped the roof off my house. And I’m still waiting on my general contractor to finish a quote that my insurance company will approve. That’s too long. I’m fed up. So I’m shopping for a new contractor. I’ve spent the last two weeks interviewing candidates, including a guy…
Recommended Reading 📝 The Hustle Loop I used to believe that hustle (+ more hustle) was the recipe for business success. I eventually learned better. In this short post, Seth Godin shares a viewpoint I wish I learned sooner. He warns that hustle pushes people to cut corners, create discomfort, and race to the bottom. The…
James told me he’s about to scrap his podcast. “No one is listening,” he said. “I’m not getting any calls or clients from this.” I replied with a story about “The Groom of the Stool.” In olden days, kings had fancy toilets called “stools” where they took care of business. Picture a throne-like chair, with…