Tom Ruwitch
I got this LinkedIn direct message yesterday from a guy named Max after I accepted his connection request: “Θα ήθελα να σας γνωρίσω με το (τα προϊόντα μας), μια υπερσυγκλίνουσα πλατφόρμα που συνδυάζει το δίκτυο, την αποθήκευση, τον υπολογισμό και το σχετικό λογισμικό σε ένα συμπαγές, πραγματικά Ανθεκτικό σε σφάλματα αποτύπωμα δύο κόμβων με σχέδιο…
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I watched “The King’s Speech” this weekend… …and, as always, I shed some happy tears. I couldn’t help it. When “Bertie” stands in front of the microphone… …and we hear the first bars of Beethoven’s 7th Symphony… ….and the speech therapist Lionel gives him an encouraging nod… and he begins, “In this grave hour…” …I…
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Events Your Message Matters Networking Event(Wednesday, June 21, 3 PM ET)Holly Jackson hosts this monthly event, combining guest experts with great networking. Marcy and Alex from Writers Co will share tips and tricks to success in writing your book and unblocking writers block. Dr. Noor will share some amazing pointers to unlock your energy and…
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I learned a new word today: Astroturfing. It means fake, grassroots support (get it?). Here’s the backstory… A guy posted a cry for help on an online forum because his boss wants him to create a fake Instagram account, build a following, pretend to be a customer of their company, and post rave reviews. “The…
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I began listening to Pat Metheny in 1978, and I’ve been listening ever since. Last night, I sat in Section C, Row G, Seat 9 at The Sheldon Concert Hall in St. Louis, listening and watching as Metheny and his band created beautiful music for two(+) hours. As I sat there, tapping my foot, nodding…
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Copywriting legend Gary Halbert would have turned 85 this week. In honor of the occasion, I share an excerpt from The Story Power Profit Pack (Pointer #35): * * * A conversation between copywriting legend Gary Halbert and a protégé… Halbert: “The best way to get a prospect’s attention is to appeal to their sense of…”…
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It’s almost summer. Time to pack up the kiddos and send them to grandma’s house… …or camp… …or some other far away place. In olden days, here in the good ol’ USA, you could dress the youngins in their Sunday finest, slap a few stamps on their coats, and drop ‘em at the post office. …
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Events (All times EASTERN) Collaboration Strategies for a Changing Landscape(Wednesday, June 14, 2-3 PM ET) R.J. Redden and Dean Isaacs host this monthly roundtable designed for forward-thinking decision makers, entrepreneurs, and service providers. They’ll explore the transformative power of collaboration. Try New Things in Your Outreach(Thursday, June 15, 5-7 PM ET)A great networking/learning event hosted by…
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Fifty years ago today, Secretariat buried the field at The Belmont Stakes and became the first horse in 25 years to win the Triple Crown. It’s one of those I-remember-where-I-was moments. The greatest sports performance I’ve ever seen. I was in my living room at my house on Nantucket Lane in St. Louis… …watching with…
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Last week, I visited an online forum where some copywriters were debating the good and bad of AI. A couple of doomsdayers announced they were quitting copywriting to become plumbers or electricians. Maybe they should move to Antwerp where they can work on this building: Brilliant… …and ironic. I’d bet a gazillion dollars AI didn’t…
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