Tom Ruwitch
Happy Birthday, World Wide Web! On this day (August 6) in 1991, Tim Berners Lee launched the World Wide Web as a “a wide-area hypermedia information retrieval initiative aiming to give universal access to a large universe of documents.” And today, we can’t imagine a world without that wide-area hypermedia information retrieval thingamajig. Wanna see…
I got a cold-call voicemail yesterday from “Dina” who pitched “a health and wellness lunch-and-learn event” for my staff and employees. The focus: “On health and wellness…which is a very informative and educational event.” No thanks, Dina. But your call got me thinking about how businesses pitch their “informative and educational” content… …and why they…
Recommended Reading šĀ Onboarding is not housekeeping 2.0 (by Brian Kurtz) You have a new client. Now what? For many businesses the “onboarding” process is a mish-mash of random activities that don’t serve the client — or the business — as well as they should. This post outlines the the six key elements of “Extreme Onboarding”…
Today is National Spider-Man Day, and I want to celebrate by giving you a gift. It’s called: 7 Ways to Make Your Marketing More Persuasive And you can grab a copyĀ hereĀ (instant access; no form to fill out). With the strategies and tactics in thisĀ 15-page guide, you’ll have the POWER to create magnetic messages that attract…
Soon after he signed on to work with me, one of my clients said he appreciated my approach because I “keep it simple.” That was music to my ears. In the Story Power Profit Pack (Pointer #11), I sing “simple’s” praises: So many so-called āexpertsā make storytelling WAY TOO COMPLEX. They compare storytelling for business…
Today is Henry Ford’s birthday — which seems like as good a day as any to bash Henry Ford. Let’s start with that quote about a horse. Ford allegedly said: “If I’d asked customers what they wanted, they would have told me, ‘A faster horse!’” Dumb quote. (Disclaimer: There’s no concrete proof he actually said…
As I prepared for today’s executive roundtable where I’ll reveal How to Build a List of Email Subscribers Who Tune In, Turn On, and Buy… …I asked myself: “Tom, why all the fuss about list-building? Why not just use social media or advertise to grow your business?” I replied to myself: “Well, Tom, a well-built, properly…
Recommended Reading šĀ “24 Questions to Ask Yourself About That Piece You’re Writing Right Now” by Ann Handley Ann Handley is a great writer and coach whose “Total Anarchy” newsletter is one I open the minute it lands in my email box. ReadĀ yesterday’s issueĀ — with the 24 questions — and then subscribe. Recommended Video š¤Ā How to…
A horror story about social media (this is 100% true): Once upon a time, there was a successful mindset coach named Amanda who relied on Facebook to build a brand, grow her tribe, and run her business… …until May 31 when Facebook suspended her account. No warning. No explanation. No recourse. She’d spent 17 years…
We interrupt our program to bring you this important announcement… You still have time to register for tonight’s training (Thursday 7/24):Ā “Turn Content Into Clients: The Proven ‘PLAN’ to Get More and Better Leads, Inspire Prospects to Hire You, and 3X Profits — Without Ever Feeling Stuck.”Ā 7 p.m. ET, 4 p.m. PT.Ā Details and registration here. If…