Tom Ruwitch

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RecomMONDAYtions ~ 2025.10.06

By Tom Ruwitch

Recommended Event (TODAY) 📧 5 Steps to a Million-Dollar List Today, email marketing master Chris Orzechowski will show you how to start or grow your own email list, so you can get more leverage in your business and sell your OWN products and services. You’re going to discover: ✔️ A simple way to generate 5-6 figures/month from…

Grumpy’s Loss Can be Your Gain (An Email Marketing Story)

By Tom Ruwitch

I ran across a grumpy guy on Reddit this morning who declared: “Email marketing is dead.” Grumpy’s story: He grew his email list to 5,000 subscribers. He sent “regular newsletters” to his list “about once a month.” — whenever he was launching a product or doing a “flash sale.” He didn’t sell anything. And then…

“No List. No Deal.” The $4 Million Mistake…

By Tom Ruwitch

A crazy story a business broker once told me… He was on the verge of closing a deal for his clients to sell their company. But during due diligence, the buyer asked about the client’s email list. “No email list,” the sellers said. “Deal’s off,” said the buyer. And so a $4 million deal collapsed…

[Invitation] 5 Steps to a Million-Dollar List

By Tom Ruwitch

When Chris Orzechowski talks email, I listen. That’s why you should run, not walk, to this page and sign up for his new LIVE workshop called “5 Steps to a Million-Dollar List.” (I’ll be there.) This workshop is for anyone who has an email list and wants to make more sales. Chris is an email marketing master…

RecomMONDAYtions ~ 2025.09.29

By Tom Ruwitch

Recommended Reading 📝 To be heard (by Seth Godin) Another tiny but powerful post from Seth Godin — about customer service and how so many businesses get it wrong. My favorite line: “When we depersonalize our interactions and work to minimize the time spent and use a refund or policy to ‘make it right’, we forget…

[Breaking News] Mark Zuckerberg sues Mark Zuckerberg

By Tom Ruwitch

Ripped from the headlines… A bankruptcy attorney in Indianapolis is suing Meta because they keep shutting down his Facebook account. The attorney’s name “Mark S. Zuckerburg.” His offense, according to Meta: Impersonating a celebrity and using a false name. The celebrity in question: Mark E. Zuckerberg, Meta’s CEO. What a cluster-Zuck! 😂 “It’s not funny,” said…

The Secret to Land More Clients

By Tom Ruwitch

A few years ago, I went fishing with my son, Jake. He caught 37 trout. I caught two. When I asked him how he did it, he said, “I put my fly on the water.” While I spend too much time analyzing the water, determining which insects are buzzing, flipping through a box for just…

[Invitation] Learn Life Lessons From the Philly Playground

By Tom Ruwitch

When the Chicago Bulls three-peated as NBA champions in 1996, 1997, and 1998, Michael Jordan was the star — the guy who scored more points, the one who sank the last second shots. The unsung hero was Dennis Rodman — the guy who grabbed the rebounds. When his teammates missed a shot, Rodman grabbed the…

The Science of Landing Trout (And Clients)

By Tom Ruwitch

Earlier this month, I went fishing with my high school buddies in southern Wyoming and caught this… That’s a 21-inch brown trout — a real beauty. September is a good time to catch brown trout. They spawn in October and November so they’re hungry and aggressive in September. The water cools which makes the trout…

RecomMONDAYtions ~ 2025.09.22

By Tom Ruwitch

Recommended Reading 📝 Lies Damned Lies This blog post from the great Drayton Bird contains a tip so simple, yet so powerful, it could transform your marketing content from pitiful to profitable overnight. Everyone who writes marketing copy should read this and take Bird’s advice. Recommended Listening 📡 Cal Fussman: April 20, 1999, September 10, 2025, And The Future…