Tom Ruwitch
Holiday History š š»Ā Shopping for Santa Claus: Origins of Macyās and the Holiday Icon Macy’s introduced the department store Santa more than 150 years ago. It was not the only innovation the store introduced to attract parents and children during the holiday season. ThisĀ articleĀ tells the story. It is loaded with business lessons. Holiday Humor š š»Ā “Santa is…
Quick question… When it comes to growing your business in 2026, which is more important to you: 1) Learning new strategies and tactics to attract leads and get them to hire you? 2) Getting help implementing strategies and tactics you already have learned? Please reply and let me know. I’m planning some cool stuff for…
I saw a great question this morning on Reddit: “One marketing tactic you believed in earlier but completely stopped using?” The most common answer: Chasing vanity metrics on social media. Said one Redditor: “I used to obsess over likes, follower counts, all that shiny stuff. It felt like progress, you know? But then I realizedā¦…
If you tuned into the Fox television network on this day (Dec. 17) in 1989 at 8:30 p.m. ET, here’s what you saw… Marge Simpson has to use the familyās gift money to get Bartās tattoo removed.ā To make up the difference, Homer takes a job as a department store Santa.But things get worse when Homer…
Ripped from the headlines in Nevada: In girls high school basketball action last week, The Del Sol High School Dragons squeaked by the Cheyenne High School Desert Pigs (yes, the “Desert Pigs”). The final score 104-1. Reminds me of the time I coached the 8th-grade boys basketball team at the secondary school where I taught…
Recommended Tools šĀ Sales Ready Organization (SRO) Assessment If youāre thinking about how to bring more predictability and profit into your business, my friend Christopher Filipiak has a smart tool called the Sales Ready Organization (SRO) Assessment. I took it myself and Iām already using what it revealed to guide my 2026 planning. In just a…
I’m usually skeptical of those online assessments where you answer a few questions and then get “all the answers.” So when my friend and colleague Christopher Filipiak asked me to try The Sales Ready Organization (SRO) Assessment, I braced for the worst. “Sure, I’ll give it a look,” I told Chris, all while thinking, “Ugh! Not…
I heard an interesting tidbit recently about Eugene Schwartz, the legendary copywriter who never suffered from writer’s block. He had a secret move for understanding his target marketā¦ He went to the theater and watched every hit movie. And not just once. He watched the blockbusters twice. Why? Because if you want to generate massive sales…
Four words that make my blood boil: “Hurry! Sale ends in…” So many fake sales with fake deadlines. Over the summer, I bought some shirts from an online store for $74.99 each. Last week, I received an email from the same store, offering the same shirts for the low, low price of… …wait for it……
Come and listen to my story ’bout a man named Jeff… …a poor marketer who found riches by uniting hardcore, ultra-conservatives and tree-hugging hippies. I know that seems impossible these days, but it happened not that long ago. Our story starts just after the turn of the millennium, in 2002, when the Internet was still…