Tom Ruwitch
I ran across a grumpy guy on Reddit this morning who declared: “Email marketing is dead.” Grumpy’s story: He grew his email list to 5,000 subscribers. He sent “regular newsletters” to his list “about once a month.” — whenever he was launching a product or doing a “flash sale.” He didn’t sell anything. And then…
A crazy story a business broker once told me… He was on the verge of closing a deal for his clients to sell their company. But during due diligence, the buyer asked about the client’s email list. “No email list,” the sellers said. “Deal’s off,” said the buyer. And so a $4 million deal collapsed…
When Chris Orzechowski talks email, I listen. Thatās why you should run, not walk, toĀ this pageĀ and sign up for his new LIVE workshop called ā5 Steps to a Million-Dollar List.ā (I’ll be there.) This workshop is for anyone who has an email list and wants to make more sales. Chris is an email marketing master…
Recommended Reading šĀ To be heard (by Seth Godin) Another tiny but powerful post from Seth Godin — about customer service and how so many businesses get it wrong. My favorite line: “When we depersonalize our interactions and work to minimize the time spent and use a refund or policy to āmake it rightā, we forget…
Ripped from the headlines… A bankruptcy attorney in Indianapolis is suing Meta because they keep shutting down his Facebook account. The attorney’s name “Mark S. Zuckerburg.” His offense, according to Meta: Impersonating a celebrity and using a false name. The celebrity in question: Mark E. Zuckerberg, Meta’s CEO. What a cluster-Zuck!Ā š “It’s not funny,” said…
A few years ago, I went fishing with my son, Jake. He caught 37 trout. I caught two. When I asked him how he did it, he said, “I put my fly on the water.” While I spend too much time analyzing the water, determining which insects are buzzing, flipping through a box for just…
When the Chicago Bulls three-peated as NBA champions in 1996, 1997, and 1998, Michael Jordan was the star — the guy who scored more points, the one who sank the last second shots. The unsung hero was Dennis Rodman — the guy who grabbed the rebounds. When his teammates missed a shot, Rodman grabbed the…
Earlier this month, I went fishing with my high school buddies in southern Wyoming and caught thisā¦ Thatās a 21-inch brown trout — a real beauty. September is a good time to catch brown trout. They spawn in October and November so theyāre hungry and aggressive in September. The water cools which makes the trout…
Recommended Reading šĀ Lies Damned Lies This blog post from the great Drayton Bird contains a tip so simple, yet so powerful, it could transform your marketing content from pitiful to profitable overnight. Everyone who writes marketing copy should readĀ thisĀ and take Bird’s advice. Recommended Listening š”Ā Cal Fussman: April 20, 1999, September 10, 2025, And The Future…
Way up yonder, in the big Bat Cave in the sky, Adam West is celebrating his 97th birthday today (September 19). (Here’s to the greatest Caped Crusader of them all!) Fun fact about the 1960s ‘Batman’ series: Its creators intended it to be an hour-long show. But ABC didn’t have any hour-long slots available… …so…