Tom Ruwitch
In Chapter 1 of his book The Persuasion Story Code, David Garfinkel says: A friendly warning: You may have heard of a widely held theory that the only kind of story which works for persuasion in business is what is known as ‘the hero’s journey.’ While this complex, long-form narrative can work in persuasion, it rarely does.…
By 1999, David Garfinkel had already made it as a copywriter. He’d written a sales letter that brought in $40 million for one client. He’d studied under the masters. He knew the craft inside and out. While taking a screenwriting course in California, David often would cite connections in class between what they were learning…
A long, long time ago, the great orator Daniel Webster served as auctioneer for the sale of a New Hampshire farm. Here’s Webster’s pitch: “Neighbors, we’re not auctioning Tom Brown’s good milk cows… or 80 acres of fine land… or a sturdy home that’s seen 20 winters. “No. I’m offering you the chance of biting…
The beautiful blonde “actress” strolls toward the camera and declares, “This video was created by AI.” Strolling at her side, a furry, white creature who looks like the abominable snowman from the Rudolph the Red-Nosed Reindeer cartoon — only this is a hyper-realistic video, not a cartoon. Then she’s… ….tapping on her laptop — while…
Recommended Bootcamp 📧 The Breakthrough Advertising Bootcamp I’ve studied a lot of great copywriters and none has made a greater impact on me than Eugene Schwartz. His book “Breakthrough Advertising” changed how I think about marketing and sales, helped me conquer writer’s block, and inspired me to create the marketing frameworks I teach today. You can…
A pitchy pest named Hannah messaged me on LinkedIn a few days ago and said: “Hey Tom, I saw the glowing recommendation from Lesley saying you help businesses grow through storytelling – I am impressed.” Then she went on to pitch me her “DM scripts” so I could send messages just like the one she…
Ripped from the headlines in Russia: A 65-year-old man showed up a regional hospital in Kirov with a head-sized tumor growing from the back of his neck. And when I say “head-sized,” I’m talking the size of a HUMAN skull — like a bowling ball or cabbage… …stuck – to – the – back – of –…
A quick marketing tip,a favor, and some gifts… 1) The Tip — How to Improve Email Delivery If email is part of your marketing mix, encourage subscribers to click and/or reply. Clicks and replies signal to Google, Microsoft, Apple, and the other mailbox providers that your emails are being read. The result: Better delivery rates.…
Chris Orzechowski opened the cart yesterday for his “Write Yourself Rich” program… …and between now and when the cart closes on Friday at midnight, he’s going to rake it in… …and those smart enough to buy the program will learn exactly how he did it… …so they can do it, too. Here’s a simple breakdown……
Recommended Event (TODAY) 📧 5 Steps to a Million-Dollar List Today, email marketing master Chris Orzechowski will show you how to start or grow your own email list, so you can get more leverage in your business and sell your OWN products and services. You’re going to discover: ✔️ A simple way to generate 5-6 figures/month from…