Tom Ruwitch
Yesterday, Melissa and I got a package in the mail from a guy who’s bidding to remodel our master bathroom. Here’s what was in the package: It’s a bag of cashews (the BIG, fancy kind) with a handwritten note: “Tom and Melissa, I hope you go absolutely nuts over your new bathroom design. Have a…
Recommended Software 🎙️ Letterly Speech to Text I’ve tried lots of apps to turn speech to text, and was never satisfied until I tried Letterly. It’s a mobile and desktop app that records your voice, turns it to text, and then uses AI to transform that text into organized notes, posts, or whatever you want. Use it…
I remember hearing the great Dan Kennedy once say something like this: “You’re not a plumber. You’re a marketer, promoting plumbing services. “You’re not a lawyer. You’re a marketer, promoting legal services. “You’re not an executive coach, you’re…” (You get the point, right?). I told that story yesterday to loyal reader June (an executive coach) after she…
I’ve spent the past few minutes writing a big, long entertaining email about The 2025 Black Friday Vault… …but I crumpled it up, tossed it in the trash, and decided to keep this short, sweet, and simple. The 2025 Black Friday Vault is the best-est, yumdillyicious-est, WOWza-rific-est offers in this or any galaxy. The details… ‣ The…
This thing is under lock and key until 12 a.m. Thursday. But I figure I can give you a sneak peek so you’re ready when the doors open. 🤫 Look… John McIntyre asked me and 10 other top copywriters — John Carlton, Doberman Dan, John Bejakovic, and many others — to contribute premium products for: 2025’s…
A story about Pablo Picasso, ripped from the pages of “Pricing Genius” by Alastair Dryburgh… Picasso was sitting at a Paris cafe when a wealthy woman walked by and noticed him. She asked him to paint her portrait. “I’ll pay you whatever you want,” she promised. Picasso grabbed a menu, borrowed a pencil from a…
Recommended Listening 🎙️ Easy Ways to Create Great Sales Stories When David Garfinkel invited me to be on his Copywriters Podcast, I jumped at the opportunity to trade insights with “The World’s Greatest Copywriting Coach.” We discussed it all… You can hear the episode wherever you get your favorite podcasts or on David’s podcast website. You can…
On Reddit this morning, I saw a post with the following headline: What does your content creation system look like? I bet a lot of people see that and think, “WHAT content creation system?” How about you? Do you have a system? What does it look like? Does it work? In a recent live training,…
Yesterday, I shared a story about a veteran who shed a tear as 18,000+ hockey fans cheered him and others who served. That email did not include a call-to-action. No request to reply. No download offer. No event registration. No product for sale. It was the first time in months I sent an email without…
Last night at the Enterprise Center in St. Louis, MO, five minutes into the hockey game between the St. Louis Blues and Calgary Flames, the P.A. announcer asked all veterans in the crowd to stand. Hundreds rose. Those still seated cheered. To my right, five seats down, stood a man, still as a statue, as…