Tom Ruwitch
Fun fact about Halloween — the movie that is. John Carpenter made the 1978 classic for around $300,000. The movie grossed $70 million. That’s a 232X profit. Speaking of profit, my client RJ 3X’d hers after she implemented my PLAN framework to turn content into clients. I’ll tell you that story and show you how to do…
Of all the wacky, unusual holidays out there, this might be the wackiest: Today, October 30, is Create a Great Funeral Day right here in the good ol’ USA. Really. It is. Now, you may be thinking, “Why is there a holiday for this!?” Or maybe you think, “Planning a great funeral is NOT on my agenda…
I can’t stop thinking about Paul Hartunian — the guy who bought scrap wood from the Brooklyn Bridge during its 1983 renovation and sold it in one-inch square slices (with a certificate of authenticity) for $14.95, plus shipping and handling. I close my eyes and imagine a person who bought a piece of the bridge…
Here’s the story of how Paul Hartunian became the first person to “sell” the Brooklyn Bridge — for real. For years, scammers and hoodlums “sold” the bridge to gullible dupes. But Hartunian’s offer was the real deal. It was 1983. Hartunian was living in New Jersey, across the Hudson from New York City. He was…
Recommended Reading 📢RIP to the Old PR Master by Ben Settle Legendary PR master Paul Hartunian died earlier this month. Never heard of him? Well, he’s the guy who sold the Brooklyn Bridge — one piece at a time — and it was NOT a scam. (I’ll share that story later this week in another…
My friend Ted Prodromou sent a fantastic email to his list on Wednesday, and I’ve swiped it for you. Ted and I hosted the legendary copywriter David Garfinkel on Tuesday to discuss his book “The Persuasion Story Code” with members of the Mastermind Book Club. It was an incredible discussion — valuable for anyone who…
Quick reminder: Jason Osborn’s live LinkedIn training starts today (10/23, 2:30 p.m. ET) If you haven’t registered yet, click here and save a seat. I heard yesterday from someone who got my invitation to this training and said, “LinkedIn is just a big job board; it’s not a place to market your business and find leads.”…
Six words that make me cringe: “I came across your profile and…” The first time or three I received messages like this on LinkedIn, I felt honored. (“Gosh, he was ‘impressed’ by my profile!’) But that grew old — quickly. And I saw the messages for what they were: Impersonal, spammy cold pitches. There’s a…
Want to know why I highly recommend Jason Osborn’s liveLinkedIn training? Because he’ll show you how to use LinkedIn to land more clients — without spinning your wheels or being a pitchy pest. (Details below). Most people treat LinkedIn like Facebook or Instagram and wonder why nothing happens. (The wheel spinners). Or they act like this…
Recommended Training đź”— Free LinkedIn Training On Thursday, Jason Osborn will host a free training session — for my online family — where he’ll reveal how to attract high-quality leads on LinkedIn the authentic way. No paid ads. No spammy tactics. Just proven strategies that work. Details and registration here. Recommended Bootcamp Starts Today 📧…