Tom Ruwitch
Another day, another opt-out. This morning it was Louise. Yesterday, Julius quit my list. Anna on Sunday, Vanessa on Saturday. And so on. Once upon a time, I would have mourned each and every opt-out. Today, I celebrate! Here’s the story… Earlier this month, I participated in Virginia Muzquiz’s Six Figure Success Giveaway. I was one…
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Want to watch a marketing master at work? Tune into Better Call Saul… …especially Season 4, Episode 4. That’s the episode when Jimmy (soon to rename himself “Saul”) works at the mobile phone store. Prepaid phone sales are slow. So Jimmy buys some yellow and red window paint and writes in giant lettering: IS THE MAN…
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Events Ā 5 Ways to Build Your Email List — Without Paid AdsEvery month, Dean Isaacs and I host a 5in25 Training — five tips in 25 minutes, plus Q&A. This month’s event: When: Thursday, September 21, 3. p.m. ET Where: Live on Zoom What: Dean and I will share 5 tips to reveal: ā Simple…
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Today is National Online Learning Day… …but, of course, you already knew that… …because EVERYONE looks forward to National Online Learning Day.Ā In honor of the big day and the entire weekend of online learning celebration, I offer you an opportunity to get my most popular online learning product for more than half off. The…
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From the banks of the North Platte River in Southern Wyoming Well, don’t I feel stooo-pid? I ran across this brain teaser on social media the other day… What is the number on the parking spot? The guy who posted the puzzler said many grade-schoolers solved it in less than 10 seconds. “Easy-peasy,” I thought.…
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How’s this for an attention-getting headline… READ THIS OR DIE The legendary copywriter Jim Rutz wrote that headline, followed by this copy: “Today you have a 95 percent chance of eventually dying from a disease or condition for which there is already a known cure somewhere on the planet. The editor of Alternatives would like to free…
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Alfred Hitchcock couldn’t have dreamt up this one… …another ripped-from-the-headlines cautionary tale about how NOT to get away with murder: A rapper was arrested in Las Vegas last month after police said he “confessed to the murder in his (song) lyrics.”Ā Kenjuan McDaniel was already a suspect in the shooting death of Randall Wallace in…
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Remembering 9/11 Bruce Springsteen’s “Into the Fire”Today is September 11 — 22 years sinceĀ that day. Eleven months after the attacks, Bruce Springsteen released the album “The Rising.” I remember the first time I listened to it on the day it was released. I particularly remember the second track, “Into the Fire.” I cried when I…
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I got the big news yesterday… …in an email from “Carlos.” My podcast,Ā The Story Power Marketing Show,Ā is doing very well in Apple Podcast rankings. “Position 4 in the category Marketing…” … … … … … … in TanzaniaĀ . Eat your hearts out, competing podcasters. I’ve hit the big-time in southest Africa.Ā Ā I’ve scaled podcasting’s Kilimanjaro.Ā …
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I’m under the weather today š¤. So I spent the morning in bed, reading a book I can’t put down. It’s called Read This or Die by Ray Edwards, and it’s this month’s selection for the Mastermind Book Club. I’m feeling better than earlier so I dragged myself out of bed and planned to write an afternoon edition…
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