Tom Ruwitch
The best piece of advice I ever got about writing emails and other marketing content: Write your first draft without stopping to edit. Plow through until you finish the draft. Then go back and edit. I don’t recall who suggested this. And I have to admit: I don’t always follow this advice. But when I…
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Yesterday, during a meeting of my Content Transformation Academy Mastermind, we were helping VIP member “L.D.” rewrite some bullets for sales letters she’d drafted. I shared with the group an email I wrote four years ago… …because it contains a quick and easy way to create story-powered content that attracts leads, keeps them tuned in,…
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Attentive email reader Jason emailed yesterday to say: “What’s up with the flowers? (I like them)” He was talking about the photos I’ve put at the top of my Monday “RecomMONDAYtions” emails. Here’s the one I included yesterday… Here’s what I told Jason: Every day, I walk around the neighborhood and try to notice something…
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Recommended Blog Post / Email Rant: Let your freak flag flyMy friend R.J. Redden doesn’t send emails often. But when she sends them, they’re soooooo good. This is a case study in how to create content that oozes with personality. Recommended Book Steal Like an Artist by Austin KleonI LOVE this book. It’s short and…
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My last dispatch re: Perry Marshall’s Ultimate AI Seminar which I attended this week… Before I ventured to Chicago for the seminar, I read this in Perry’s “New Renaissance Newsletter:” “Everything’s a parable. Everything is a story. You are living the story you will one day tell, right now. This runs contrary to the prevailing world view that says,…
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Last month, my Tesla Model 3 (I call her “Iris”) sent me a message to tell me she had evolved. Iris does that frequently. She connects to the internet… …downloads a software update to upgrade her brain… …and tells me all the things she can do now that she couldn’t do before. Cool. I’m used…
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I remember the first time I attended an “AI Training” following the 2022 release of ChatGPT. The expert shared a mountain of prompts… …prompts to write an email… …prompts to generate content ideas… …prompts to create a Facebook ad… …even prompts to write a job application. Everyone in the room dutifully wrote down all the…
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I’ve crawled from my cave at Story Power HQ in St. Louis and ventured north to Chicago where I’m attending Perry Marshall’s Definitive AI Seminar this week. I wanted my GPT-powered robot, “B-9?” to join me as my note-taker and valet, but he’s afraid to fly… …so “B-9?” will stay behind. Before I left, I asked “B-9?”…
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Recommended Reading Brain Farts (etc.) from John CarltonIn this must-read post, copywriting legend John Carlton writes, “I was going to slap a quickie book on Amazon for you stuffed with all the advice, shared wisdom, tactics and strange asides I’ve been assaulting folks with lately on my Facebook page. But then I thought, ‘screw that.’…
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My first colonoscopy mistake came on Monday when I munched half a bag of popcorn while watching the eclipse. I’d forgotten: No popcorn allowed within seven days before the procedure. Popcorn munching was Monday. The procedure was three says later — on Thursday. (Oops!) I called the doctor to confess, and his nurse said, “No…
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