Tom Ruwitch
I’m usually skeptical of those online assessments where you answer a few questions and then get “all the answers.” So when my friend and colleague Christopher Filipiak asked me to try The Sales Ready Organization (SRO) Assessment, I braced for the worst. “Sure, I’ll give it a look,” I told Chris, all while thinking, “Ugh! Not…
I heard an interesting tidbit recently about Eugene Schwartz, the legendary copywriter who never suffered from writer’s block. He had a secret move for understanding his target market… He went to the theater and watched every hit movie. And not just once. He watched the blockbusters twice. Why? Because if you want to generate massive sales…
Four words that make my blood boil: “Hurry! Sale ends in…” So many fake sales with fake deadlines. Over the summer, I bought some shirts from an online store for $74.99 each. Last week, I received an email from the same store, offering the same shirts for the low, low price of… …wait for it……
Come and listen to my story ’bout a man named Jeff… …a poor marketer who found riches by uniting hardcore, ultra-conservatives and tree-hugging hippies. I know that seems impossible these days, but it happened not that long ago. Our story starts just after the turn of the millennium, in 2002, when the Internet was still…
Recommended Video 📈 Just Get Started! Moving From Learning To Doing Jeff Walker breaks down the gap between knowing and doing — and why the only real fix is to start before you feel ready. It’s a short, honest reminder that your first steps won’t be perfect, and that’s the whole point. Worth a watch if…
I’m sitting on the terrace at the Ritz-Carlton Tiburón in Naples, Florida, sipping fresh-squeezed orange juice and getting ready for day two of the two-day “Elite Mastermind” with Dave Dee. Our group meets with Dave every Monday morning for one hour on Zoom. Every quarter, we have two-day retreats — two times on Zoom, two…
Yesterday, I told you about Joe Weiss, and how he turned his humble beach-side fish shack into a world-famous restaurant. The seafood restaurateur who brought stone crab claws to the masses. Without stone crabs, Joe may have been just another business owner, struggling to attract client Which got me thinking… What’s your claim to fame?…
From a seaside cafe, Miami Beach, Florida… Melissa and I had a spectacular dinner last night at Joe’s Stone Crab — a legendary restaurant in the heart of Miami’s South Beach neighborhood. Before Joe’s, stone crabs weren’t a thing. I mean they existed, scuttling along the sea floor and such. But humans didn’t want to catch, cook,…
A few months ago, I tried one of those AI-powered subject line checkers and it blew my mind — in a bad way. I fed it some of my best-performing subject lines, and the AI spit back scores of 42%, 56%, and 58%. So I ran some experiments to determine the “perfect” subject line according…
Recommended Humor 🔐 Chasing the Algorithm If you’ve ever found yourself trying to decode how to get your posts and ads seen on Facebook and other social media sites, you have to see this cartoon and post by Tom Fishburne (a.k.a. The Marketoonist). So much wisdom and humor in this. Recommended Video 😂 The Power of Laughing at Ourselves…