Recommended Resources
Remember that scene in āThe Wizard of Ozā when Toto pulls back the curtain so Dorothy and her pals discover the āWizard of Ozā is merely a man? Iām thinking about that scene for two reasons: 1) After I send this email, Iām hopping in my car with my wife to follow the gray concrete…
I just released a new on-demand micro-training (12 minutes): The 3 Most Important Storytelling Keys toCaptivate Prospects and Inspire Them to Buy —Without Pitching and Prodding You canĀ watch the whole thingĀ in less time than it takes to down your second cup of coffee. Click the big button below to watch now. And after you watch,…
Great Content for Leaders (and Marketers) + Great Calls to Action + Automations to Save Time and Connect with Leads + User-Generated Content Tips + From Samantha Melhorn
A Great Example of a Story-Powered Marketing Video + Brandi Carlile + Find Your Voice, Change Your Life + Best Live Chat for Your Website + The Power of Being Different…
Remember that time you parked in a giant lot, and when it was time to return to your car, you couldnāt remember where it was? You wandered around the parking lot like a lost lamb — your fury rising like lava — until you stumbled upon your vehicle. Howād I know about that?! Come on,…
Save Your Favorite Things from The Internet in One Place + How aĀ Psychotherapist Transformed His Marketing To Sell More + “There’s always been a rainbow hangin’ over your head…”
Back when he was a star catcher for the New York Yankees, Yogi Berra told a young teammate, ā90% of the game is half mental.ā OK, maybe Yogi wasnāt as good at math as he was at catching, throwing, and hitting. But he had a point. To succeed in baseball, you need mental focus and…
Ogilvy on Advertising + “The Moment with Brian Koppelman” + An Ogilvy Cheat-Sheet + Why You Shouldn’t Worry About Open Rates + My Favorite David Ogilvy Quote
I launched my new podcast, The Story Power Marketing Show, back in July. We’re up to eight episodes. Last week’s is a good one. It’s all about being HUMAN. The episode title: “Act Like a Human, Not a Humorless Robot (with Dr. Heather Walker)” The more human you are in your business, the more HUMAN…
Making “Intentional Connections” in a Remote Working World + What We Can Learn from Introverts + Decisive by the Heath + 5 Storytelling Secerts + Wise Words from the Guy Who Built THE Chocolate Factory