Recommended Resources
Before he stood out as one of the world’s great copywriters, Gary Bencivenga was stuck. So he enrolled in a course called “Overcoming Writer’s Block.” Turns out the course was a bust. The instructor “didn’t have a clue how to cure this problem.” And his classmates turned each day’s class into a whine-and-moan session. Lots…
My new neighbors are making me look bad. They moved in over the summer and immediately began pumping big bucks into their century old house. A new roof. Fresh paint. Landscaping makeover. And that’s just what we can see from the front of their house. Yesterday, as I returned from walking my mutt Moose around…
I’m packing my virtual bags and heading out on the speaking circuit this wee Opportunity #1 (Today): What: Free training Why Storytellers Sell More and Have More Fun Doing It. When: Today, Tuesday, October 11, 2022, 12 p.m. EDT, 11 a.m. CDT. Where: Zoom. Click here to register. Hosted by: Marc Mawhinney, founder and chief admin at The Coaching Jungle — the…
Recommended ViewingSeth Godin on the Difference Between a Brand and a Logo “Companies spend way too much time on their logo.” So says Seth Godin who then explains what really makes a brand. Important stuff whether you’re running a multinational corporation or a one-person shop. Watch the video here. Recommended Viewing / ListeningHow to Create Interactive Experiences…
It happened again yesterday. Another expert-in-his-field told me he doesn’t have what it takes to generate creative content and powerful business-building stories. Another struggling business owner who wants to be a stand-out in a crowded market but decided, without trying, that he is a storytelling washout. Another man left on the sidelines watching others play…
Imagine this… You’re at the office supply store about to buy a pen for $25, and you run into ME. Nice guy I am, I tell you I saw the same pen at another office supply store – 15 minutes down the road – for $18. Do you hop in your car, drive 15 minutes,…
A few months ago, my friend Nora called to tell me about the new client she landed. He called me “out of the blue,” she said. “We met the next week, and he signed a contract that day.” The quickest, easiest sale ever, right!? Well, here’s the thing… That “out of the blue” client was…
Recommended ViewingWhat Makes Us Feel Good About Our Work Dan Ariely is a brilliant behavioral economist (more on him below) who explores what motivates us — at work, when we shop, in our relationships, and more. In this TED talk, Ariely describes two fascinating studies that reveal what drives us in the workplace. Recommended Viewing…
Recommended ViewingTim Ferriss and Neil Strauss re: Writing and Creativity Watch the first two minutes of this video. You’ll hear a brilliant insight about how to develop a productive writing habit. Then keep going. The YouTube video description: “…best-selling author and entrepreneur Tim Ferriss sat down with his friend and fellow writer Neil Strauss. Ferriss and…
Ripped from the headlines: The Food and Drug Administration does not want you to cook chicken in NyQuil I repeat: The FDA does NOT want you to cook chicken in the nighttime sniffling, sneezing, coughing, aching, stuffy head, fever, so you can rest medicine. In a “consumer update” on its website, the US government agency…