Recommended Resources
Hi, Last week, I sent you an email to celebrate National Online Learning Day. I was on vacation last week, and I wrote/scheduled that email during the frantic hours before I left… …and I screwed up the links. So here are the same gifts, this time with the links corrected. If you have any trouble…
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Recommended ViewingHow to Stop Languishing and Start Finding Flow This is a great TED talk! From the YouTube description: Have you found yourself staying up late, joylessly bingeing TV shows and doomscrolling through the news, or simply navigating your day uninspired and aimless? Chances are you’re languishing, says organizational psychologist Adam Grant — a psychic malaise…
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Happy National Online Learning Day To celebrate the big day, I’m sharing three free resources… E-Book: 5 Storytelling Secrets to Help You Captivate Prospects and Inspire Them to Buy The most successful marketing and advertising campaigns tell powerful stories.Why? Because powerful stories captivate prospects and inspire them to buy. If there was a Storytelling Hall…
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Martin Luther was a busy guy. He wrote “95 Theses…” that challenged the Catholic Church and kicked off the Protestant Reformation. He defended himself before Church bigwigs who condemned him as a heretic and burned his writings. He went into hiding and spent 10 months translating the New Testament from Latin to German. And he…
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Fifty-seven years ago today (September 13, 1965), The Beatles released “Yesterday.” Paul McCartney wrote it, and he says the song came to him in a dream. Here’s the story from McCartney’s biography Many Years from Now by Barry Miles: “I woke up with a lovely tune in my head. I thought, ‘That’s great, I wonder…
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Recommended ViewingPreferences and Beliefs Are Often Assembled Two questions that get at the same idea — but are actually very different: What age do you expect to live to? What age do you expect to die by? Researchers gathered a random group of subjects and asked half of them the “live to…” question and half…
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Hi — I was planning last month to host a complimentary content planning workshop… …How to Generate a Constant Flow of Content Ideas — Without Suffering from Writer’s Block… …but I postponed when a flash flood destroyed my dining room. I’ve rescheduled it for this Thursday at 1 p.m. EDT, 12 p.m. CDT. If you…
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A gift for you today… A .pdf copy of Scientific Advertising – the groundbreaking book by advertising pioneer Claude C. Hopkins. Grab it here: tommail.me/sa And then read Chapter 7: Being Specific. Last week, I sent an email about the Great Moon Hoax (Marketing lessons from horny man-bats and two-legged beavers), archived here: tommail.me/moon. Readers fell for the hoax, in…
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Recommended ViewingPerspective is Everything Rory Sutherland is Vice Chairman at the giant ad agency Ogilvy UK. In this 2011 TED talk, he says several profound and powerful things, including: “Things are not what they are; they are what we think they are.” and “The circumstances of our lives may actually matter less to our happiness…
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Recommended ViewingThis Video Will Help You Turn Content From Boring to Brilliant Mary K. Sloane and I had a great conversation last week on her Inspirational Influencer News show. If you want to know how to harness the power of storytelling to captivate prospects and inspire them to hire you… …this is a great crash place to…
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