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You’re Invited: 2 Opportunities for Free Story Power

By Tom Ruwitch

I’m packing my virtual bags and heading out on the speaking circuit this wee Opportunity #1 (Today): What: Free training Why Storytellers Sell More and Have More Fun Doing It.  When: Today, Tuesday, October 11, 2022, 12 p.m. EDT, 11 a.m. CDT. Where: Zoom. Click here to register.  Hosted by: Marc Mawhinney, founder and chief admin at The Coaching Jungle — the…

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Monday Mash-Up 2022.10.10

By Tom Ruwitch

Recommended ViewingSeth Godin on the Difference Between a Brand and a Logo “Companies spend way too much time on their logo.” So says Seth Godin who then explains what really makes a brand.  Important stuff whether you’re running a multinational corporation or a one-person shop.  Watch the video here. Recommended Viewing / ListeningHow to Create Interactive Experiences…

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You Can Choose to Stand Out. Here’s How…

By Tom Ruwitch

It happened again yesterday. Another expert-in-his-field told me he doesn’t have what it takes to generate creative content and powerful business-building stories.  Another struggling business owner who wants to be a stand-out in a crowded market but decided, without trying, that he is a storytelling washout.  Another man left on the sidelines watching others play…

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How to Gain the Edge in This Wacky, Irrational World

By Tom Ruwitch

Imagine this… You’re at the office supply store about to buy a pen for $25, and you run into ME. Nice guy I am, I tell you I saw the same pen at another office supply store – 15 minutes down the road – for $18.  Do you hop in your car, drive 15 minutes,…

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Ditch The Meet-and-pitch Routine on Social. Here’s Why…

By Tom Ruwitch

A few months ago, my friend Nora called to tell me about the new client she landed. He called me “out of the blue,” she said. “We met the next week, and he signed a contract that day.”  The quickest, easiest sale ever, right!? Well, here’s the thing… That “out of the blue” client was…

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Monday Mash-Up ~ 2022.10.03

By Tom Ruwitch

Recommended ViewingWhat Makes Us Feel Good About Our Work Dan Ariely is a brilliant behavioral economist (more on him below) who explores what motivates us — at work, when we shop, in our relationships, and more. In this TED talk, Ariely describes two fascinating studies that reveal what drives us in the workplace. Recommended Viewing…

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Monday Mash-Up ~ 2022.0926

By Tom Ruwitch

Recommended ViewingTim Ferriss and Neil Strauss re: Writing and Creativity Watch the first two minutes of this video. You’ll hear a brilliant insight about how to develop a productive writing habit. Then keep going. The YouTube video description: “…best-selling author and entrepreneur Tim Ferriss sat down with his friend and fellow writer Neil Strauss. Ferriss and…

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Lessons Re: Stupid Social “Trends” And The Stupid People Who Report Them

By Tom Ruwitch

Ripped from the headlines: The Food and Drug Administration does not want you to cook chicken in NyQuil I repeat:  The FDA does NOT want you to cook chicken in the nighttime sniffling, sneezing, coughing, aching, stuffy head, fever, so you can rest medicine.  In a “consumer update” on its website, the US government agency…

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The Brilliant Way Scammers Find Their Best Marks

By Tom Ruwitch

A few years ago I got an email that claimed to be from my friend Mark. It said, “Hope you are doing well? It takes me great pain to write this email to you and I feel so devastated. My family and I had a trip visiting Manila,(Philippines) unannounced some days back for a short…

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Why Social Media Sucks for Selling — And What You can do About It

By Tom Ruwitch

A quick story about the awesome selling power of social media… …or lack thereof: Last month, I heard Kim Garst speak. She’s a Forbes top 10 Social Media Power Influencer with 23,364 followers on LinkedIn.  And she said this:  “I’m known for social media,but only 3% of my salescome from social media.” As Scooby Doo’s…

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