Recommended Resources
Recommended Article Don’t Mistake Audience Size for Revenue Potential Which metrics matter? Neil Patel answers in this must-read article. It reveals how to avoid the “vanity metrics” trap and measure what really matters. Recommended Resource Pabbly – A Great Alternative to Zapier Like Zapier, Pabbly is an online platform to build marketing automations. I’ve used Zapier…
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Recommended Podcast “Experts Speak” with Michael DeLon (and his special guest… ME) My friend Michael DeLon (a.k.a. “The Paperback Expert”) hosts a great podcast which I’ve recommended before. Last week, he released a new episode featuring yours truly (my second time on the show). Here’s the big twist: We discuss the new marketing technology software I…
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Recommended Podcast Episode Diana Nyad on Cal Fussman’s Big Questions In 1978, when she was 28, Diana Nyad attempted to become the first person to swim the 111-mile stretch between Cuba and Key West Florida without a shark cage. She failed. She tried again and again and again and failed each time. Then, on her…
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Recommended Book They Ask You Answer This month’s selection for the Mastermind Book Club: “They Ask, You Answer” by Marcus Sheridan. From the author’s website: “They Ask, You Answer” is a business philosophy which, when embraced fully, will make you the most trusted voice within your industry. “And it begins with an obsession of understanding…
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Reason #473 to attend today’s free masterclass (How to Use AI Wisely 💡 to Save Time ⏱️ & Produce Great Content 🚀 — Without Sacrificing Your Sparkling Personality 🤩 and Humanity)… GPT-powered-robots are dirty, rotten, liars. I’m going to show you how NOT TO GET BURNED by their dirty, rotten, lying ways. I know. Them’s…
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Tomorrow, I’m hosting a free I’m hosting a free masterclass: How to Use AI Wisely 💡 to Save Time ⏱️ & Produce Great Content 🚀 — Without Sacrificing Your Sparkling Personality 🤩 and Humanity There are 3,273 reasons () you could benefit from this event. Here’s one: AI-robots relieve writer’s block — if you ask…
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Happy Halloween. It’s Melissa’s favorite holiday… …so the halls are decked with witches, skeletons, and things just too gruesome to describe in writing. And then there’s the candy. Mountains of Reese’s and Snickers and Almond Joys and Yorks. 36.3 pounds of candy. Enough chocolate to feed a zombie brigade. In a few hours the neighborhood…
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Event How to Use AI Wisely to Save Time & Produce Great Content — Without Sacrificing Your Sparkling Personality and Humanity When: Thursday, November 2, 2:30 p.m. ET, 11:30 a.m. PT Where: Zoom (you’ll get the link when you register) What: A free masterclass. I’ll reveal tools, tactics, and strategies I use to save time and produce better content with AI’s help.…
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I bumped into a bummed out marketer this week who hollered for help in an online forum. His AI-powered marketing failed to generate sales for his software… …which uses AI to write marketing messages. So he asked the humans on Reddit for help. He told us humans he sent a mountain of AI-generated, cold emails…
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n 2004, on the eve of his retirement, when he was no longer accepting clients, “America’s best copywriter” began to share his most powerful trade secrets by email. His name was Gary Bencivenga and he called the emails “Marketing Bullets.” I’ve been reading Bencivenga’s Bullets again lately, inspired by Brian Kurtz and his book “Overdeliver.”…
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