Monday Mash-Up

You’re InvitedTwo Great Events on Thursday Join me this Thursday, March 23 for back-to-back, business-building events.  Mastermind Book Club: 2:30 pm ET, 1:30 CT Ted Prodromou and I will lead a conversation about this month’s Book Club selection — “Magic Words” by Jonah Berger. You don’t have to read the book to join the conversation. Join…

Recommended ReadingSeth Godin on the Power of “I Don’t Know”  Another quick read from Seth Godin’s blog. Well worth the <1 minute it will take you to read it. Why it’s OK (or better) to say, “I don’t know.” Recommended ReadingBrian Kurtz: How Life Imitates Direct Marketing Baseball season is here. Spring training is in full…

Recommended ReadingWhy You Shouldn’t Be Swayed by the Popularity of Super Bowl Ads This is a great article from AdWeek about the difference between “popular” ads and profit-generating ads. Valuable lessons here about measuring what matters.  Recommended Listening and ViewingHappy Birthday, Wes Montgomery Jazz guitarist Wes Montgomery was born 100 years ago today (March 6). Many call…

Recommended ReadingAnn Handley: The One Email Metric You Need to Track This is a great post from Ann Handley who describes how she began measuring this ONE thing related to her email marketing — and how that one thing is the most important thing she tracks.  I measure it, too. And so should you.  When I launch…

Inspirational ViewingThe Incredible Story of the “3-Foot Giant” Sean Stephenson was born in 1979 with osteogenesis imperfecta, also known as brittle bone disease. On the day he was born, doctors warned his parents he probably wouldn’t survive the night.  He survived — and thrived — for 40 years, before passing away in 2019.  Thanks to…

Recommended ReadingResources to Be a Better Noticer In last week’s Mash-Up, I shared Bill Keaggy’s excellent TED talk, How to Find Attention, Mindfulness, and Creativity in the Ordinary.   Here’s a great post from Austin Kleon that breaks down the talk and cites other recourses to help you become a better noticer.  Why do I keep sharing stuff about noticing? Great storytellers…

What’s In It For Them? + How to Find Attention, Mindfulness, and Creativity in the Ordinary + Jason Segal as David Foster Wallace + How to Achieve Business Success Without Getting in Your Own Way + …from Karen Lamb

Recommended ViewingCreation Lessons from a Master Architect I saw this yesterday on CBS Sunday Morning —  the story of architect Steven Holl.   Holl paints every day, mostly in a small notebook, for his own entertainment and creative inspiration. Creation without a specific business project in mind, sometimes sparking a business idea later. Holl says: I’ve come at architecture through…

The Marketoonist on the AI Tidal Wave + Why Success Depends on Saying What You Mean and Meaning What You Say + Marc Mawhinney and John Jantsch + How to Learn and Present New Things + …from a marketing legend

Seth Godin Does it Again + Rock the Stage to Skyrocket Your Authority & Success + Build a Human Company In the Age of Machines + AI is Here to Stay so Bring on the Fact-Checkers + …from the songwriter who penned “Hallelujah”