Copywriting
I’ve been thinking a bunch about how happy doctors diagnose better (see yesterday’s email)… …and how, as Shawn Achor, wrote… “Even the smallest shots of positivity can give someone a serious competitive edge.” Makes me wonder about my emails. Each weekday I serve you some marketing nourishment — seasoned with personality and sweet humor. I add…
Read More
I thought I was (all but) finished creating my new program, “Email Marketing Power.” But I’m not. And I blame Laura Belgray. Here’s the story… I recently saw Laura walk through the “thank you” emails she sends after people download a freebie. In one those emails she promotes a paid service — her 60-Minute Makeover. But…
Read More
Sad story… My AI copywriting robot thinks I’m cool, but not that cool. It all started when I asked my rented robot, B-9?, to write a story about me. Today is National Write Down Your Story Day. So I figured I’d write down my story and send it to you. But I’m just back from vacation. I’m…
Read More
How do you write entertaining, humorous content if you’re not an entertaining, humorous person? So asked a “Serious Sadie” (name changed to protect the innocent) during yesterday’s meeting of the Mastermind Book Club. We were discussing Joe Polish’s Hello Kitty wallet (I wrote about that yesterday. Subject line: “How the ‘Hello Kitty Effect’ can help you…
Read More
Yesterday’s email included a quiz to see if you could tell the difference between posts written by an AI robot and a human. At the very bottom of the email, I wrote: “How’d you do on the test? Reply to this email to let me know (and to share your thoughts about robots and such).” Lots of…
Read More
Yesterday, during a live speaking gig, I gave the audience a test to see if they could tell the difference between robot-generated and human-generated content. They flunked. Here’s how it went down. I told them about an executive coach who helps business owners escape the hamster wheel. Before she hired me, she wrote a blog…
Read More
I’m having a deja-deja-deja-vu… …thanks to some copycat marketers who filled my inbox with promotions for an upcoming summit. This story is tricky to tell because some of the copycats are my marketing pals who get my emails. I worry they may read this and ask me to return the holiday fruit cake they sent…
Read More
I’m on the train from Paris to Frankfurt, winding down my vacation and catching up on email… …and wondering what I’m going to send you and my other subscriber friends today. Lo and behold, the very first email I read contains a little gem of a story that’s just the kind of tale worth sharing…
Read More
Last month, an accomplished, intelligent business woman named Brooke told me I make her grimace. And good golly, Miss Molly, that made me feel warm and fuzzy all over. Once upon a time, I might have sulked if someone put “Tom Ruwitch” and “grimace” in the same sentence – especially a female someone. But not…
Read More
A new-ish subscriber named Dave chimed in yesterday with high praise and… …a complaint. “I love your emails, but I cannot keep up with them, as they come so often.” Ahhhh…the give-and-take of daily-ish, info-taining emails. You love them, but they’re…ummmm…too much of a good thing. Dave continues… “I don’t want to jump off your…
Read More