Cautionary Tales
I got a call last month from my son, Jacob, who declared, āIām never flying United Airlines again!ā Hereās why he was so upsetā¦ Jacob was at the Denver airport, at one of those self-serve check-in kiosks. It was crowded and hectic. There was a long line to get through security. He was frazzled. He…
WARNING: You may never microwave a convenience store burrito again after reading this kinda-gross, but kinda-funny(?) story!!! A job-seeker in Aurora, CO prepped for an interview and drug test by taking a cup of urine to a 7-11 near her prospective employerās office. She popped the urine in the oven, set it to “High,” pressed start…
This is a tale about how to annoy email subscribers and encourage them to opt-out. I signed up for Nordstrom Rackās email list last year after I bought a couple of shirts from them. Menās shirts (Iām a man). Since then, Iāve received almost-daily emails from Nordstromās. Eighty percent of the emails peddle womenās products.…
The meeting went off the rails when I asked, āHow are you going to build your email list?ā The nonprofit executive director replied, āWeāre going to borrow lists from some other nonprofits we partner with.ā āI recommend against that,ā I said. āBut we do that all the time with direct (postal) mail,ā she said. I…
Back in high school, I had a crush on Amanda, but she had a boyfriend named Cam. A few days before her 16th birthday, she was flirting with me, bad-mouthing Cam, hinting that he was toast. So I made my move. During the birthday party at her house, I snuck up to her room with…
The following story discusses one company’s marketing failure related to the pedestrian bridge collapse in Florida. I hesitated before sharing this story. I didn’t want to make light of the tragedy or dishonor the six people who died in Florida. I’ve chosen to proceed with the email because I think it contains a valuable marketing…
I ran across an article the other day about a dumb dude in Michigan who smelled gas coming from his newly installed water heater. He checked for the leak by lighting a match. He shoulda died, but he got off easyā¦ …with singed eyebrows. Mixing fire and gas leak — that wasn’t his first mistake. …
Did you hear the one about the ketchup bottle and the hardcore pornography site? Whoh! Settle down now. Itās not what you think. This is a G-rated story that is super-pertinent for anyone marketing a business. Turns out that the good folks at Heinz sold ketchup bottles in Germany that promoted a contest website. But…
I hope you had a joyous Groundhog Day! (It was last Tuesday, in case you missed it). Truth be told, I can live without the holiday. But I love the movie. Weatherman Phil Connor (Bill Murray) wakes each morning in Punxsutawney, PA for a Groundhog Day do-over. On each of these days, Phil runs into an…
Back in high school I had a basketball coach who didnāt win any spelling bees or grammar contests. Once, after we failed to run the play he called during practice, he stormed onto the court, screaming: āJeez, yous guys! Donāt you know the American language!?ā Smart-ass kids that we were, we used to mock Coach…