Tom Ruwitch
Back in the 1980s, copywriting legend Gary Halbert once claimed: “More people read any single issue of The (National) Enquirer than have read The Bible since it was first printed!” (Zoinks!) Halbert did not share the “sickening statistic” (his words) to bash The Bible. He was heaping praise on The Enquirer whose writers were, according to Halbert, “among the best…
Recommended ResourceAttract a Predictable Stream of Quality Clients My friend Virginia Muzquiz may be the best referrer I know. She’s a referral machine — and a great resource for anyone who wants to grow their business through referrals. Last week, Virginia released a The Referral Alchemy Report — a free resource that reveals how to attract a…
Here’s a cautionary tale about LinkedIn… …and why you must power-up your profile… …even if you rarely spend time on the platform. Yesterday, I met a guy named Bill who’s trying to ramp up his tutoring business. He struggles to generate leads and land clients. And he described those struggles while sitting on the “hot…
Before he stood out as one of the world’s great copywriters, Gary Bencivenga was stuck. So he enrolled in a course called “Overcoming Writer’s Block.” Turns out the course was a bust. The instructor “didn’t have a clue how to cure this problem.” And his classmates turned each day’s class into a whine-and-moan session. Lots…
My new neighbors are making me look bad. They moved in over the summer and immediately began pumping big bucks into their century old house. A new roof. Fresh paint. Landscaping makeover. And that’s just what we can see from the front of their house. Yesterday, as I returned from walking my mutt Moose around…
I’m packing my virtual bags and heading out on the speaking circuit this wee Opportunity #1 (Today): What: Free training Why Storytellers Sell More and Have More Fun Doing It. When: Today, Tuesday, October 11, 2022, 12 p.m. EDT, 11 a.m. CDT. Where: Zoom. Click here to register. Hosted by: Marc Mawhinney, founder and chief admin at The Coaching Jungle — the…
Recommended ViewingSeth Godin on the Difference Between a Brand and a Logo “Companies spend way too much time on their logo.” So says Seth Godin who then explains what really makes a brand. Important stuff whether you’re running a multinational corporation or a one-person shop. Watch the video here. Recommended Viewing / ListeningHow to Create Interactive Experiences…
It happened again yesterday. Another expert-in-his-field told me he doesn’t have what it takes to generate creative content and powerful business-building stories. Another struggling business owner who wants to be a stand-out in a crowded market but decided, without trying, that he is a storytelling washout. Another man left on the sidelines watching others play…
Imagine this… You’re at the office supply store about to buy a pen for $25, and you run into ME. Nice guy I am, I tell you I saw the same pen at another office supply store – 15 minutes down the road – for $18. Do you hop in your car, drive 15 minutes,…
A few months ago, my friend Nora called to tell me about the new client she landed. He called me “out of the blue,” she said. “We met the next week, and he signed a contract that day.” The quickest, easiest sale ever, right!? Well, here’s the thing… That “out of the blue” client was…