Tom Ruwitch
Next week, I’ll host a free one-hour workshop — How to Generate a Flood of Client-Attracting Content Ideas. If you ever feel stuck (or slow) coming up with ideas for emails, social posts, videos or any other content… …this is for you. I’ll share strategies and tactics I’ve developed and perfected over 20+ years of doing…
I bumped into a frustrated storyteller/marketer this morning in an online forum who wrote: “The problem I had was choosing a really interesting topic for storytelling. Because nobody cares about your everyday life except you and your team. I wrote sincerely, and in the end I got so few hits.” Ahhhh… A tale as old…
Another episode of Business Lessons from the Dispensary… In yesterday’s episode, I shared the tale of a dispensary in Baltimore that took product demos to new highs. Read that here. Marketing master (and Story Power email subscriber) Ted Prodromou chimed in on LinkedIn and said my story reminded him of this one… In 2018, a savvy Girl…
Ripped from the headlines… …another story for the “you can’t make this stuff up” file… Last month, government killjoys in Baltimore shut down a dispensary after a surprise inspection revealed illegal try-before-you-buy activity. Turns out Cookies dispensary fired up free samples – token tokes – for anyone strolling by. According to the shut-down notice, the…
Article Coincidence or Cosmic Connection? (by Adam Kreitman)Marketing advocate Adam Kreitman has done it again with this great post about the importance of knowing your target audience on a deep level. I read a lot of posts and articles every week. This one was easily the best. Blog / Email List Leadership Freak by Dan…
Interesting question: Which work “better” for marketing — negative stories or positive ones? I hear this question often, and I heard it again yesterday after I finished a live webinar. Most who ask this question tell me they prefer positive stories. They don’t want to dish out negative stories. That’s “fear-based marketing” they say. And…
Astronaut Buzz Aldrin took this picture 54 years ago today (July 20) while he and Neil Armstrong were walking on the moon… I was four years old and watched the moon walk on TV. One of my earliest and fondest memories. So it rocked my world a few years back when I saw a Facebook…
Last night, I saw Jeff Tweedy at the Sheldon Concert Hall in St. Louis. He’s one of my favorite singer / songwriters. And he’s the lead singer of one of my favorite bands, Wilco. Great concert — even though halfway through, he f’d-up it. Here’s how that went down… He told us he wanted to…
How’s this for ironic… Last week, a guy pitching marketing services for pest control companies began bugging me on LinkedIn. He first buzzed by on Wednesday: : “Hey Tom, let’s connect! – I’ve worked with a lot of folks in pest control and thought maybe I could be of help to you.” Pest control?!? This guy was…
Before we get to the RecomMONDAYtions… Please do me a favor… If you like being in my online family, please spread the love by sharing this or one of my other story-powered emails who might like it, too. Simple process: Your friend will thank you — as will I. I’m grateful your on my list and for…