Tom Ruwitch
Greetings from Denver, Colorado, where I’m grabbing a quick breakfast before delivering a TED-style talk called How to Generate Client Attracting Content — Without Writer’s Block. The big idea in my talk: Anyone can assemble great content if they can master a simple framework. Content creation is more craft than magic art… But that doesn’t mean…
Recommended Reading Ā Stop Trying to Measure EverythingI believe in measuring and testing. But I also know a lot of the most popular marketing metrics are meaningless — including email opens. This is a great article that says we should view out marketing through an “outcome based lens,” rather than measuring “everything.” š¤The Man Behind ChatGPTAs…
Taylor Swift is in the news… …again. And I want to understand why. So I turned to the one-and-only who could help me make sense of this… … … … … …my great and powerful GPT-powered copywriting robot, B-9(?). Here’s our conversation: Me: Hey, B-9(?), what’s the big deal about Taylor Swift? B-9(?): Hey Tom!…
I got an email this morning from a pitchy, pesty subscriber who offered to help me with my copywriting. To protect the “innocent,” I’ll call her “Lice.” Lice signed up for my list 17 days ago and claims she read all my emails since. She offered a 21-day trial period where she would work with…
Happy Birthday to the Model T. The first one came off the assembly line on this day (Sept. 27) in 1908. Time to trot out the tired tales about Henry Ford’s genius… …or not. Tired tale: Henry Ford invented — or at least perfected — the assembly line. The truth, as stated by his colleague…
A cautionary tale about enlisting AI as your ghost writer… My friends Greg and Danielle are residential real estate brokers in Alaska. A few months ago, they began to use ChatGPT to write their listings. They figured the AI copywriting robot would save time and might generate better listings. Here’s what they found instead… Their…
Must Read… Ā A Copywriting Master Says, “Show, Don’t Tell”My friend Jack Turk is a world class copywriter and instructor who dishes out some priceless wisdom in this short LinkedIn post. Must reading for anyone who wants to create great content. Recommended Viewing Ā Your Elusive Creative Genius (Elizabeth Gilbert)This is a great TED talk. Elizabeth Gilbert…
If youāre a coach or consultant and you want to get more clients faster and easier than ever, Iām about to share with you an irresistible offer that expires tonight (Friday) at 11:59 p.m. Pacific time. Hereās the crazy thing: I didnāt even know about this offer until yesterday evening when my friend Virginia Muzquiz…
Another day, another opt-out. This morning it was Louise. Yesterday, Julius quit my list. Anna on Sunday, Vanessa on Saturday. And so on. Once upon a time, I would have mourned each and every opt-out. Today, I celebrate! Here’s the story… Earlier this month, I participated in Virginia Muzquiz’s Six Figure Success Giveaway. I was one…
Want to watch a marketing master at work? Tune into Better Call Saul… …especially Season 4, Episode 4. That’s the episode when Jimmy (soon to rename himself “Saul”) works at the mobile phone store. Prepaid phone sales are slow. So Jimmy buys some yellow and red window paint and writes in giant lettering: IS THE MAN…