Tom Ruwitch
How can I build my email list? That was the question I got yesterday from a member of my Content Transformation Academy during our weekly group meeting. He has transformed his emails from boring to brilliant. Now he wants to share his content with a larger audience and reap the rewards. My answer: Just ask. …
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I touched a nerve yesterday. In my Monday Mash-Up yesterday, I shared an article that called âB.S.â on Simon Sinekâs âstart with why.â I received lots of replies from subscribers who agreed. No one defended Sinek. Sinekâs big idea from his 2010 TED talk, âPeople donât buy what you do; they buy why you do it.â That…
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Recommended ReadingWhy âKnow Your Whyâ Isnât Great Content Marketing Advice I say this often: Storytelling for business is not about fashioning your origin story. It’s about discovering your prospects’ stories. That’s why I love this article by Robert Rose. So many marketers “start with why,” thanks to Simon Sinek who touted the idea in his TED talk…
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Yesterday, while I was walking Moose around the block (actually, Moose was walking me) I heard this gem from marketing master Justin Blackman: âWant your writing to sound more natural? Make zero effort to sound smart. That’s it…Sentences are short, and my vocabulary is on par with a toddler. And no big words. I just…
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Quick question: Why did you open this email? Really, itâs not a trick question. Please shoot me a quick reply and let me know. You can do that now (the rest of this email can wait). ⌠⌠⌠SoâŚback to the question at hand⌠Whyâd you open the email? It couldnât have been the…
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I met yesterday with a friend whoâs feeling down in the dumps. His business is struggling and so is he. And even though heâs a brilliant mindset coach, he now questions everything heâs doing â including all things marketing. âI donât like marketing,â he told me. âItâs the use of psychology to deceive people into…
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The email from longtime subscriber âScott Hâ landed in my inbox last week with a âthudâ It flashed as a notification on my iPhoneâs home screen, revealing just the first line⌠âI have a problem with yourâŚemails…â âUh-oh!â I thought. I took a deep breath, sat up straight, and clicked the notification to open the…
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Memorial Day ViewingHonoring Soldiers on Both Sides of the Battlefield Memorial Day. Every year around this time, I re-watch Flags of Our Fathers and Letters from Iwo Jima — a pair of films directed by Clint Eastwood and released in 2006. Both tell the story of the Battle of Iwo Jima — “Flags…” from the perspective of the Americans and…
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Driving yesterday from St. Louis to Kansas City, Melissa and I listened to one of my favorite podcasts called âGood Songs.â The singer/songwriter Peter Himmelman and his son Isaac pick a song they love and discuss it briefly. As we drove through Kingdom City, MO, we listened to the episode about Taylor Swiftâs song âTis…
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I got a GREAT email last week from world-class marketer Dave Dee. Dave told about a conversation he had with a lawyer who thought creative, personalized marketing was below him. “I didn’t go to law school to be seen as a celebrity,” the lawyer told Dave. I hear the same from some coaches, consultants, and…
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