Tom Ruwitch

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Monday Mash-Up ~ Vol. 2, Ep. 30

By Tom Ruwitch

Marketing Lessons from the Gettysburg Address + “If You Want to Win the Game, You Have to Stay in the Game” + Powerful Business Lessons from a Master Fly Fisherman + Rest in Peace, Nanci + Keep Track of the Inspiration

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How an Impulse Buy Led to a Legendary Business

By Tom Ruwitch

While on vacation in 1986, a future legend bought a coat in Jackson, Wyoming that changed his life. John wasn’t a legend yet. He was a sales consultant, vacationing in cowboy country. The coat was a full-length “duster.” The kind of coat real cowboys wear. John saw the coat, hanging in the back of Schaefer…

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New Podcast: The Story Power Marketing Show

By Tom Ruwitch

Hi Ryan, My new podcast is live. It’s called The Story Power Marketing Show. Please check it out. You can listen on Apple, Google, Spotify and anywhere else you get podcasts. (See below for subscription links for all the major providers). You also can visit StoryPowerMarketing.show to view episode videos, get downloadable audio, and review show notes.…

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Monday Mash-Up ~ Vol. 2, Ep. 29

By Tom Ruwitch

Marketing Lessons from the Grateful Dead + A Random Act of Kindness at Trader Joe’s + The Me You Cannot See + Great Business Tips from Jeff Walker + Jerry Garcia said…

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The Client-Attracting Power of Radical Empathy

By Tom Ruwitch

In a recent Monday Mash-Up, I told you about the author Cheryl Strayed and the advice columns she wrote under the pen name “Sugar.” Her friend and fellow author Steve Almond described Strayed’s Sugar columns as “radical empathy.” I can’t get that phrase out of my mind. Radical empathy. Powerful business storytelling is all about radical…

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How to Turn a Claim from Questionable to Rock-Solid Believable

By Tom Ruwitch

I’ve been helping one of my coaching clients Richard polish a print advertisement for his kitchen and bath remodeling business. Here’s the last line of the ad: “That’s why our average review on Facebook and Google is 4.92 stars out of 5.” You may be wondering… ”Why 4.92?” Here’s why: Because 4.92 is the EXACT…

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Monday Mash-Up ~ Vol. 2, Ep. 28

By Tom Ruwitch

Tiny Beautiful Things + Would you swap a Patek Philippe watch for a cartoon of a Bored Ape? + Otter.ai for Transcriptions + Copywriters Podcast + James Baldwin

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“The Most Profound Advice…” From a Bestselling Author

By Tom Ruwitch

In a recent Monday Mash-Up, I shared Tim Ferriss’ podcast interview with Annie Lamott. Her book Bird by Bird is one of my favorites about writing. In the interview, Annie tells Tim how she came up with the book title. This story alone is a priceless lesson for writers — especially those struggling to get it…

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How to Conquer Stage Fright

By Tom Ruwitch

Powerful storytellers embrace and conquer stage fright. Take Darden Smith. He’s a singer-songwriter who has released 15 critically acclaimed albums and performed around the globe — including a concert in February 2019 at the venue I run, (ware)HOUSE Concerts in St. Louis. He’s an author, too, who wrote a book I love called The Habit of…

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Monday Mash-Up ~ Vol. 2, Ep. 27

By Tom Ruwitch

Travis Linville + 8 Tips For Staying Creative In Your Content Marketing + How a Video Streaming Giant Has Changed Storytelling + The Fine Line Between Awareness and Noise

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