Tom Ruwitch
Theodor Seuss Geisel — a.k.a. Dr. Seuss — was born on this day (March 2) in 1904. Happy Dr. Seuss day. A few years back, I wrote a poem, in the style of Dr. Seuss. It’s a true story. Here it is… When I earned a diploma, I got many a gift. A watch. And a camera. Some…
Read More
I have a stack of newsletters Dan Kennedy wrote in 2001 – when the economy was “bad” and most business owners were in retreat. In the August 2001 issue, Dan told a story about a business owner who refused to invest in his “Magnetic Marketing” program. The business owner said, “If I did (purchase it),…
Read More
My fat fingers flubbed my email delivery this weekend. I drafted my Monday Mash-Up on Sunday and meant to schedule it for delivery on Monday morning. But when I clicked through the wizard to schedule delivery, I accidentally clicked “send now…” …and away my “Monday…” email went… …on Sunday morning. (D’oh!) Conventional wisdom says Sunday is a…
Read More
Recommended ReadingAnn Handley: The One Email Metric You Need to Track This is a great post from Ann Handley who describes how she began measuring this ONE thing related to her email marketing — and how that one thing is the most important thing she tracks. I measure it, too. And so should you. When I launch…
Read More
How do you write entertaining, humorous content if you’re not an entertaining, humorous person? So asked a “Serious Sadie” (name changed to protect the innocent) during yesterday’s meeting of the Mastermind Book Club. We were discussing Joe Polish’s Hello Kitty wallet (I wrote about that yesterday. Subject line: “How the ‘Hello Kitty Effect’ can help you…
Read More
Here’s a sad but predictable story about the perils of robot-generated writing. A business owner in Maryland was hiring for a tech position. One applicant rose to the top after exchanging several well-written emails with the owner. Then came the interview. The applicant could barely spit out a complete sentence. It was so bad, the…
Read More
Marketing legend Joe Polish has more money than Thurston Howell III, and he carries some of that dough in – get this – his Hello Kitty wallet. Yeah, I said, “Hello Kitty,” as in this cat… He got the wallet from his pal Dean Jackson who also carries Kitty in his pocket. On page 144…
Read More
I’m reading Joe Polish’s new book, What’s In It For Them?, and it’s going slowly. Not because I dislike the book. (I it) It’s going slowly because Joe drops truth bombs on every page. I pause to ponder, backtrack to reread, and highlight to note the best nuggets. Here’s one from page 104: To have people consider you…
Read More
Inspirational ViewingThe Incredible Story of the “3-Foot Giant” Sean Stephenson was born in 1979 with osteogenesis imperfecta, also known as brittle bone disease. On the day he was born, doctors warned his parents he probably wouldn’t survive the night. He survived — and thrived — for 40 years, before passing away in 2019. Thanks to…
Read More
I watched the Chiefs-Eagles game while in Mexico on Sunday so I didn’t see most of the US television ads… …until this week when I saw the endless parade of “Best Ad” lists and “Lessons Learned…” analyses. This Squarespace ad, starring Adam Driver, made some of the lists. Here it is… And what does this…
Read More