Tom Ruwitch
A peek behind the curtain… …as internet marketing legend Jeff Walker prepares to launch a new workshop: Jeff is the guy who created The Product Launch Formula — a program that redefined how businesses market new products or services online. So when Jeff launches, I listen. Last week, he released aĀ 6-minute videoĀ describing his preparation for the workshop…
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Sad story… My AI copywriting robot thinks I’m cool, but not that cool. It all started when I asked my rented robot, B-9?, to write a story about me. Today is National Write Down Your Story Day. So I figured I’d write down my story and send it to you. But I’m just back from vacation. I’m…
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Recommended ReadingSeth Godin on the Power of “I Don’t Know”Ā AnotherĀ quick read from Seth Godin’s blog. Well worth the <1 minute it will take you to read it. Why it’s OK (or better) to say, “I don’t know.” Recommended ReadingBrian Kurtz: How Life Imitates Direct Marketing Baseball season is here. Spring training is in full…
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I invented a new drinking game called “Red Carpet Roulette.” Details and rules below. But first, the backstory. The Einsteins who run The Academy Awards decided they have to “reimagine the Oscars’ red carpet aesthetic and guest experience.” (Because, everyone knows: The #1 gripe about The Oscars is the red carpet aesthetic.) So they hired…
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Before the pandemic, I attended a workshop called The Hidden Jazz of Teams. It revealed how artistic pursuits, such as playing and composing jazz, reflect and instruct business pursuits, such as team-building and creating. Dan Rubright — a jazz guitarist, composer, and teacher — ran the workshop with his partner Leslie Peters. I loved that workshop…
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I came across an oldĀ videoĀ of Steve Jobs talking about marketing… …and dishing out high praise for Nike. He said… “One of the greatest jobs of marketing that the universe has ever seen is Nike.” And then he explained: “Nike sells a commodity. They sell shoes. And yet, when you think of Nike, you feel something…
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I know a business coach who’s great at what she does but struggles to sell it. We’re in a mastermind group together, and during our last meeting she asked how to promote her new program. Ideas flew around the Zoom room — mostly about ways to get new leads. “Try Pinterest,” someone suggested. And then…
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I’ve completed another lap around the sun. Time to stick another candle in the cake, make a wish, and blow ’em out. And time to write about Dad. This has become a tradition for me: Tell a story or two about Dad on March 7 — the day I was born (1965) and the day…
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Recommended ReadingWhy You Shouldnāt Be Swayed by the Popularity of Super Bowl Ads This is aĀ great articleĀ from AdWeek about the difference between “popular” ads and profit-generating ads. Valuable lessons here about measuring what matters.Ā Recommended Listening and ViewingHappy Birthday, Wes Montgomery Jazz guitarist Wes Montgomery was born 100 years ago today (March 6). Many call…
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Marketing master Dave Dee sent his list a great email yesterday. With his permission, I share it now… I have a simple question for you. Is your business a force for good in the world? I don’t mean that metaphysically. Instead, do you genuinely help people solve problems and help them get the outcomes they…
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