Tom Ruwitch
One of the great business stories of all time is also one of the shortest. The tagline/lesson is a classic: You can pay me nowā¦ ā¦or pay me later. If you watched television in the 70s, you couldnāt miss those ads for Fram oil filters. The broken car. The expensive repair. The mechanic saying all…
I played a dirty trick on my GPT-powered robot, B-9(?). I asked him to “draft an email to a cold lead to promote my business, Story Power Marketing.” I didn’t intend to send an email to cold leads today — especially a robot-generated one generated from such a lousy prompt. I just wanted to see…
Recommended Event – Last Chance Ā The Tech-Powered Profit Machine TODAY at 1 p.m. ET, Iām hosting a small-group session where Iāll reveal how to use AI, automation, and other technology to profit more while working less. ā My go-to AI tools and tactics (including ones Iāve built and you can use) to SAVEĀ Ā & $$$$$. ā…
I love my job. Last night, I was especially feeling it. I ran a successful training (“The Tech-to-Profit Formula”), and I was still hopped up on adrenalin at bedtime. So rather than floating off to Slumber Town, I grabbed my Kindle and opened “No Shortage of Good Days” by John Gierach. Gierach is one of…
A short email today… This evening, I’m hosting a free training called… The Tech-to-Profit FormulaThe Secret Recipe to Attract High-Quality Leads, Land Clients Who Love You, & Skyrocket Profits — With Time-Saving, Hassle-Free Tech It begins at 8 p.m. EST. Details and registrationĀ here. Join us me if you can. Thanks for reading. p.s. If you’re…
This is one of my favorite dumb criminal stories. In 1995, McArthur Wheeler and Clifton Earl Johnson robbed two banks in Pittsburgh without wearing masks. Cops used footage from the banks’ security cameras to track down the robbers and arrest them. When cops showed Wheeler the photos they used to identify him, he said, “But I wore…
A long, long time ago when Groupon was the shiniest object online, I knew a lot of business owners who tried it but didn’t like it. Groupon sales reps would woo these business owners with this promise: Instead of paying for advertising that doesn’t work, do a Groupon and get a flood of new customers…
Recommended Resource Ā Descript Here’s the message that greets you when you visit Descript.com: “If you can edit text, you can edit videos. Descript is the AI-powered, fully featured, end-to-end video editor that you already know how to use.” I love this tool, and I recommend it. Learn moreĀ here. Recommended Podcast Episode Ā Ā Groupon and Descript: Andrew…
On Tuesday, I shared a video that revealed how to sell more, with greater confidence and clarity, and without feeling like a pest. A subscriber replied: “I just viewed your video. Do you have any suggestions for specific language to use that makes the ‘promotional stuff’ sound like a genuine, non-pushy invitation?” My answer: Don’t sweat the…
Happy National Repeal Day!Ā Ā If you partake, pop some bubbly, pour yourself a stiff one, or enjoy a cold-frosty. Today’s the day (in 1933) when prohibition in the USA ended… …except in Mississippi which continued to prohibit alcohol until 1966… …which reminds me of the amusing and curious tale of Soggy Sweat. Noah “Soggy” Sweat…