Tom Ruwitch

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Why a Would-be Subscriber Transformed from Hesitant to Happy

By Tom Ruwitch

The meeting with my new friend, Erica, was rollin’, rollin’, rollin’ along.   We agreed to promote each other’s businesses. We discussed ways we might work together. We hit it off. But when I asked Erica if she’d like to join my daily(ish) email list… …we went from rollin’ to reelin’.  We went from “Yes!…

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Why Cassette-loving Radicals are Raging Against the Machine…or Not

By Tom Ruwitch

On my 14th birthday, Mom and Dad gave me two 10-packs of Maxell XLII-S cassette tapes. Yes!!!!!!!!!! Greatest birthday gift ever.  Back in the early 80s, before CDs or MP3s were a thing, cassettes were THE thing.  Affordable. Portable. Swappable. Indispensable. High-fidelity cool I raided my friends’ record collections and taped my favorite albums. I…

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Cautionary Tale: Don’t Cast Your Net Unless You’re Ready to Process the Catch

By Tom Ruwitch

My son Jacob makes his living as a commercial fisherman in southwest Alaska. Sockeye salmon in Bristol Bay.  This year, the salmon run will shatter records.  Average sockeye run (2001-2020): 41.3 million fish. 2021 sockeye run: 66.1 million fish (a record).  This year: 74 million and counting.  And the season continues through July! What a…

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Better Call Saul vs. Breaking Bad — and a Lode of Storytelling Lessons

By Tom Ruwitch

Here’s a question sure to prompt furious debate: Which show is better:Breaking Bad orBetter Call Saul?  If you don’t know these shows, stick with me. There’s a heaping helping of storytelling how-to below… …and you don’t need to know diddly about the shows to dig in.  If you do know the shows, cast your vote. Which…

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Monday Mash-Up ~ 2022.07.18

By Tom Ruwitch

Recommended ListeningSmashing the Plateau I’ve began listening to David Shriner-Cahn’s podcast, Smashing the Plateau, since soon after I met him earlier this year. I think David and his podcast are great!  I was honored to be his guest recently, and the episode dropped this morning. We discussed:  Why I started Story Power Marketing Why I decided to focus on…

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Shark Bites not Severe? This Story Paints a Different Picture…

By Tom Ruwitch

Shark-attack stories are in the news. East coast. West coast. Sharks are attacking from sea to shining sea. Two attacks off the same Long Island beach yesterday.  And earlier this summer, a swimmer in California nearly died.  He described what happened on the morning news: “I was bitten ferociously by a shark right across my…

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Reply Quickly if You Want a Better Website

By Tom Ruwitch

Yesterday, I conducted a website makeover for a VIP member of my Content Transformation Academy. 30 minutes to transform his front page from “blah” to brilliant, prospect-repelling to prospect-attracting. In a week or two, after he launches the transformed site,  I’ll put the URL in a bookmarks folder called, “Websites – Good Examples.”  I also have…

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How a Slobbering Rat-dog Inspired me to Fight Crime

By Tom Ruwitch

I witnessed a crime yesterday… …and I did nothing to stop it. Melissa, Maddie, and I were enjoying a quiet dinner on the patio at Saigon Cafe in St. Louis when we were interrupted by a high-pitched “Yip, yip, yip.”  Startled, I dropped my chopsticks in my bowl of Bun Tom Heo Nuong Cha Gio, turned…

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Monday Mash-Up ~ 2022.07.11

By Tom Ruwitch

Recommended Listening/ReadingHow to Make B2B Content Less Boring “People want to do business with people, and also people that they trust. Those people have the same motivations and desires and emotions and challenges, just like the rest of us.” So says content marketing expert Julie Revelant during a recent episode of the Marketing Smarts podcast.  This episode…

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Why This Legendary TV Character Would be a Rotten Marketer…

By Tom Ruwitch

Remember Eddie Haskell? He was the guy on Leave it to Beaver (a TV classic!) who oozed insincerity.  “Hello, Mr. and Mrs. Cleaver. Isn’t it a lovely day,” he’d say to Beaver’s parents.  And then, when the adults left the room, Eddie would wreak havoc.  The sweet-talking devil.  I had an Eddie Haskell flashback the other day. …

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