Tom Ruwitch
Last week, I visited an online forum where some copywriters were debating the good and bad of AI. A couple of doomsdayers announced they were quitting copywriting to become plumbers or electricians. Maybe they should move to Antwerp where they can work on this building: Brilliant… …and ironic. I’d bet a gazillion dollars AI didn’t…
Read More
Soon after sending yesterday’s email, I interviewed the great Brian Kurtz for my podcast the Story Power Marketing Show. Ordinarily, days or weeks pass between the interview date and the episode go-live date. But I launched this episode right away because I wanted to get the word out about Brian’s upcoming Overdeliver Bootcamp which launches on June 20. I…
Read More
A few weeks back, marketing legend Brian Kurtz joined my list, fell in love with my emails, and then shouted so from the rooftops. First the backstory… For 34 years, Brian worked for the publisher Boardroom, Inc. (now Bottom Line, Inc.) where he handled all marketing activities – including direct mail, direct response television, e-mail,…
Read More
RecomMONDAYtions Episode #2 In case you missed last week… This is RecomMONDAYtions, a weekly serving of sites to visit, podcasts to hear, videos to watch, resources to try, and more — delivered every MONDAY morning. Enjoy… Events Build a Network That Works(Monday, June 5 — 3:00 PM ET)Last chance to attend this masterclass with Virginia Muzquiz…
Read More
Happy Friday! If you’re free next Thursday, please join me for a live training called… How to Transform Your Emails from Prospect-Repelling to Client-Attracting It’s a new training I unveiled at a private event yesterday. The response was so good I’ve decided to share it with my loyal subscribers. The details: What: Email can generate…
Read More
Yesterday, I met on Zoom with the wise and wonderful David Baer to record an episode for his podcast. I told a bunch of stories… …the one about the executive coach who used storytelling to turn her content from boring to brilliant… …the one about the world’s greatest copywriter who never suffered from writer’s block…
Read More
Over the weekend, I watched the series finale of The Marvelous Mrs. Maisel and heard something I had to share with you. If you haven’t seen the TV series on Amazon, here’s all you need to know: Midge Maisel is a ambitious comedian trying to get her big break. (For those who have seen the…
Read More
Welcome to the first issue of RecomMONDAYtions Starting right here, right now, I will serve you a fresh-from-the-oven selection of recommendations — sites to visit, podcasts to hear, videos to watch, resources to try, and more — every MONDAY morning. RecomMONDAYtions will be similar to the Monday Mash-Up — which I’m retiring after 10+ years…
Read More
I woke this morning to a LinkedIn post from copywriting legend John Carlton who wrote… “Writer’s block ain’t real.” My initial reaction: “Whatchu talkin’ about, Carlton?!”   Writer’s block ain’t real!? Tell that to all the people who sit in front of a blank screen — hoping to write an email, social post, or other content — while…
Read More
Some people don’t know how to take “no” for an answer. Take Brecht D. who messaged me six days after we connected on LinkedIn. He said he “collaborates” with businesses like mine to “scale to $100k+ /mo profit through our Neuro-Emotional Persuasion Scaling model.” Brecht asked: “Are you opposed to having a brief conversation around…
Read More