Tom Ruwitch
Recommended EventRegister, Attend, and Thrive… This one is a no-brainer. A free, interactive event: Thrive in All Economic Times. Details and registration here… This is NOT another one of those sit-and-listen yawn-fests. “Interactive event” means you’ll network with like-minded business people, meet the speakers, and make business-building connections. If you want to just sit and listen,…
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A few months ago, I updated my LinkedIn profile with new job titles. One of those titles: “Writer’s Block Remover” Back in the early 2000s — before I had a LinkedIn profile — a hotelier named Chip Conley did something similar with his employees. He’d tell them: “Forget about your current job title. What would our customers…
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Yesterday, I attended a mastermind session with Michael DeLon (PaperBackExpert) and his brilliant right-hand-man Caleb DeLon. The discussion turned to inbox management — how to handle all those emails you receive every day. Caleb described how he set up automations (he’s great at that) to organize incoming emails. For example, when he gets emails from…
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Today is National Grilled Cheese Day (according to my handy-dandy holidays calendar)… …so I think I’ll grab a couple of Kraft singles and two slices of Wonder bread, smear some butter on the bread, slap it all together, fry it up in a pan, and enjoy a warm-gooey sammie. Toss in a some Campbell’s Tomato Soup,…
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Ben Settle is one of the people who inspired me to send daily(ish) emails to you and the rest of my online family. And last week, I heard Ben share his wisdom for 2+ hours with Brian Kurtz’s Titans Xcelerator mastermind group. I filled my notebook with 10 pages of notes, and I’m still sorting…
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Recommended ReadingWhat Does AI Mean for Writers Here’s a great article from a great writer (Ann Handley) about AI and its limitations. AI is a tool, she writes. “It’s a power tool, sure—maybe a diamond-toothed chainsaw capable of felling a redwood. But it’s also just a tool.” And you must understand its limitations. “The one holding the…
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This is one of those “boys just one have fun” stories. A story about a U.S. president who knew he might be punished if he continued his reckless behavior. A story that was covered up for years but eventually got out. A story about… … … … … … Ulysses S. Grant It happened in…
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A cautionary tale about the wrong way to conduct email marketing… Last July, I met an executive coach and author who impressed me. So I bought his book and joined his email list. That month, he emailed me a pitch to join his mastermind program. A month later, he sent another mastermind pitch. Then silence…
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I’ve been thinking a bunch about how happy doctors diagnose better (see yesterday’s email)… …and how, as Shawn Achor, wrote… “Even the smallest shots of positivity can give someone a serious competitive edge.” Makes me wonder about my emails. Each weekday I serve you some marketing nourishment — seasoned with personality and sweet humor. I add…
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A story about how happiness fuels productivity… Back in 1997, researchers conducted a study to explore whether happy doctors perform better than others. They divided a group of doctors in three. The researchers gave candy to the first group — to spark the feeling of happiness. ( = ) The second group received medicine-related statements to read. …
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