Tom Ruwitch
Later today, I’m hosting a free training called “How to Generate a Flood of Client-Attracting Content Ideas.” (Still time to register to attend and/or get the replay.) During the training I’ll share this story… This morning, I visited OnThisDay.com to dig up historical events, birthdays, deaths, and more that happened… umm… on this day. I visit this site often.…
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My 26-year-old son called me yesterday for some business advice. He’s launching a new venture this month, and he wanted to pick my brain. We discussed legal matters, marketing/sales, and finances. And then we discussed mindset. I told him the story of how I didn’t focus on mindset when I was his age… …and it…
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Sixty-one years ago today, a guy named Robert Allen Zimmerman legally changed his name to Bob Dylan. In a few months, I’ll publish a book that embraces Bob Dylan on its very first page. Here’s how the book — at least in its first draft form – begins: When I was a young boy, my…
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Over the weekend, Melissa and I saw Oppenheimer. The movie is 3 hours long, and we loved every minute. Through Sunday it had earned $406 million worldwide. (Melissa and I are not alone.) Once upon a time, studios were reluctant to release movies longer than TWO hours. Bean-counters at Paramount demanded that Francis Ford Coppola chop 30+…
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Article  Closed/Open (by Seth Godin)Why is better so elusive for some people? That’s the question Seth Godin explores in this short, brilliant post. Reading time: <1 minute. Impact: massive. Book  How to Write One Song: Loving the Things We Create and How They Love Us Back (by Jeff Tweedy)I wore out my highlighter reading this one (and…
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Next week, I’ll host a free one-hour workshop — How to Generate a Flood of Client-Attracting Content Ideas. If you ever feel stuck (or slow) coming up with ideas for emails, social posts, videos or any other content… …this is for you. I’ll share strategies and tactics I’ve developed and perfected over 20+ years of doing…
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I bumped into a frustrated storyteller/marketer this morning in an online forum who wrote: “The problem I had was choosing a really interesting topic for storytelling. Because nobody cares about your everyday life except you and your team. I wrote sincerely, and in the end I got so few hits.” Ahhhh… A tale as old…
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Another episode of Business Lessons from the Dispensary… In yesterday’s episode, I shared the tale of a dispensary in Baltimore that took product demos to new highs. Read that here. Marketing master (and Story Power email subscriber) Ted Prodromou chimed in on LinkedIn and said my story reminded him of this one… In 2018, a savvy Girl…
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Ripped from the headlines… …another story for the “you can’t make this stuff up” file… Last month, government killjoys in Baltimore shut down a dispensary after a surprise inspection revealed illegal try-before-you-buy activity. Turns out Cookies dispensary fired up free samples – token tokes – for anyone strolling by. According to the shut-down notice, the…
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Article Coincidence or Cosmic Connection? (by Adam Kreitman)Marketing advocate Adam Kreitman has done it again with this great post about the importance of knowing your target audience on a deep level. I read a lot of posts and articles every week. This one was easily the best. Blog / Email List Leadership Freak by Dan…
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