Tom Ruwitch

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Why “You’re Not Alone…” Marketing Works

By Tom Ruwitch

Earlier this week, I met with a business coach who wants her followers to know it’s OK not to feel OK. My client (let’s call her Emily) planned to write a blog post describing her own emotional ups and downs — how she, too, has times when she feels dejected and doesn’t feel grateful. Quite…

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My Thanksgiving Wish for You

By Tom Ruwitch

Happy Thanksgiving. My wish for you: You spend this day (and many others) around a crowded table, filled with people you love. There’s a song called “Crowded Table.” It captures the wish. Before Covid, I produced monthly concerts as a side gig. A hobby business. A labor of love. I built a big email list.…

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Crazy, Stupid Thanksgiving Tales

By Tom Ruwitch

Thanksgiving Eve. To prepare for tomorrow’s holiday, I’m scanning the inter-webs for crazy, stupid Thanksgiving stories so… …if any crazy, stupid stuff happens at MY holiday party, I can think, “At least we’re not the family where…”  Mom and auntie ate way decided Thanksgiving would be a great time to try edibles. They each gobbled…

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Robot Generated Jokes: Did you Hear the One About the Fired CEO?

By Tom Ruwitch

In case you missed it over the weekend, a news update: OpenAI, maker of ChatGPT, fired its CEO Sam Altman on Friday.  I’ll share my serious take in a moment, but first… …this calls for some jokes! I summoned by GPT-powered copywriting robot, “B-9?” and said, “Tell me some jokes about Sam Altman being fired…

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RecomMONDAYtions ~ 2023.11.20

By Tom Ruwitch

Recommended Podcast  “Experts Speak” with Michael DeLon (and his special guest… ME) My friend Michael DeLon (a.k.a. “The Paperback Expert”) hosts a great podcast which I’ve recommended before. Last week, he released a new episode featuring yours truly (my second time on the show). Here’s the big twist: We discuss the new marketing technology software I…

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How to Get Rid of Looky-loos and Price-shoppers

By Tom Ruwitch

I woke just after sunrise this morning and took a long hike along the beach in Marco Island, FL. Nice way to kick off National Take a Hike Day (Nov. 17). After I finish this email and press send, I’ll join my biz buddies/peers for Day 2 of our quarterly mastermind meeting. Day 1, yesterday,…

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I Didn’t Want to Like This Wicked Email, But…

By Tom Ruwitch

Here’s a new one. One of those appointment-setting firms spammed me yesterday with a twisted pitch that… …ummmmm… …impressed me with its wicked genius. The subject line was “Tom, referral candidate…” and the email started like this: “Tom, Do you guys work with smaller businesses? I run agency/consulting partnerships for Floor 9 Ventures, and I…

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How to Persuade — Without Being a Manipulative Scumbag

By Tom Ruwitch

I’m about to board a Southwest Airlines flight to Florida to spend a few days at a small-group mastermind meeting run by Dave Dee. Dave is an A+ marketer who recently hosted a workshop called “Present, Persuade, & Profit.” He likes to teach by doing. Dave told us he would break down the workshop we…

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What Should I Name My App?

By Tom Ruwitch

My son, Jake, just moved from Fort Collins to Boulder, CO and is looking for a new gym. He checked out the 24 Hour Fitness down the street from his apartment… …but he passed because… …it’s closes Monday-Thursday at 10 p.m. (and earlier on weekends). I think it’s time for 24 Hour Fitness to consider…

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RecomMONDAYtions ~ 2023.11.13

By Tom Ruwitch

Recommended Podcast Episode  Diana Nyad on Cal Fussman’s Big Questions In 1978, when she was 28, Diana Nyad attempted to become the first person to swim the 111-mile stretch between Cuba and Key West Florida without a shark cage. She failed. She tried again and again and again and failed each time. Then, on her…

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