Tom Ruwitch
Love it. Hate it. When it comes to Tesla and its new Cybertruck, there seems to be no in-between. Jay Leno loves the Cybertruck. A few days ago, he featured it on his show “Jay Leno’s Garage.” Tesla’s Head of Design, Franz von Holzhausen, joined Leno on the show. They discussed the love/hate dynamic. Leno:…
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Yesterday was “Games Day” — one of those random, made-up holidays that started in the United Kingdom. At a live networking event I attended yesterday, we had a Games Day-inspired ice-breaker. We broke into small groups, revealed our favorite games, and discussed lessons we’ve learned from them — especially lessons we apply to business. Fun…
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I bumped into a marketing agency owner who wants help finding new clients. He posted his cry for help in and online forum. He described his claim to fame: “What sets us apart is that we strive to offer quality services at affordable rates.” Ummmmmmmm, no. “Quality services at affordable rates” is not set-you-apart stuff.…
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True story: In 2016, KFC introduced ‘Finger Lickin’ Good’ edible nail polish. Two flavors: Hot & Spicy (peppery red) and Original Recipe (beige). Slather it on. Wait for it to dry. Lick your fingers. Yum! Other true stories: Doritos has partnered with a distiller to sell Nacho Cheese flavored liquor (94 proof). You can buy…
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Recommended Viewing Humor: Serious BusinessThree Stanford professors walk into a room and… …deliver some important insights on why we should weave humor into our business. Viewing time: 5 minutes. Well worth it. Podcast How to Claim Your Stage to Maximize Your Impact (with Adriana Baer)Adriana Baer is a public speaking coach for leaders and rising…
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My client Joe asked me to help him transform his website from prospect-repelling to client-attracting. I offered several suggestions, including, “Put some testimonials on the front page.” “I don’t have any testimonials,” he said. “I bet you do,” I replied… …and then I trotted out the tale of my summer fling, Kathy. I was 19,…
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I bumped into a group of grumpy marketers this morning who think storytelling is worthless. Said one: “I have never understood the appeal of storytelling. I know people talk about the importance of it over and over again, but I really can’t give a f*%k. Story, mission, vision, it’s all bulls*%t; I only care about…
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My hometown hockey team fired its coach last night. His name is Craig Berube, and he led the St. Louis Blues to the Stanley Cup Championship in 2019. During that 2019 playoff run, I wrote an email about Berube. To honor and thank him, I dust it off and share it here… 🏒 🏒 🏒…
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I hate HP printers. The one I owned with ink that disappeared faster than an ice cube in the Sahara. The next one which mangled forests of printer paper. And the one that NEVER kept a wi-fi connection. The endless, fruitless customer “support” calls with clueless overseas reps who read from scripts and dished out…
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Business Humor 😂 Consumer Privacy – The Holiday EditiionTom Fishburne (a.k.a. The Marketoonist) does it again. A funny cartoon and insightful post… Podcast How to Turn Past Experiences Into Career and Business-Building Narratives (with Annie Margarita Yang)Annie Margarita Yang is a money-saving guru with over a million YouTube views, and she’s also the bestselling author of…
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