Tom Ruwitch
Now that we’re finished gobbling Turkey, let the holly, jolly season begin. And nothing says “Holly, Jolly” better than the stop-motion animated movie “Rudolph the Red-Nosed Reindeer.” I watched it earlier this week for the 38-gazillionth time. The made-for-TV movie first aired in 1964, 25 years after a copywriter named Robert L. May wrote the…
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I hereby proclaim that today, the first Tuesday after Thanksgiving, will now and forever be known as…  Tick-Tock Tuesday Get me two aspirin and something strong to wash ’em down with… …because I can’t get the echo of that Cyber Monday ticking and tocking from outta my head. Don’t get me wrong. I like door-busing…
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Recommended Article  Don’t Mistake Audience Size for Revenue Potential Which metrics matter? Neil Patel answers in this must-read article. It reveals how to avoid the “vanity metrics” trap and measure what really matters. Recommended Resource  Pabbly – A Great Alternative to Zapier Like Zapier, Pabbly is an online platform to build marketing automations. I’ve used Zapier…
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Earlier this week, I met with a business coach who wants her followers to know it’s OK not to feel OK. My client (let’s call her Emily) planned to write a blog post describing her own emotional ups and downs — how she, too, has times when she feels dejected and doesn’t feel grateful. Quite…
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Happy Thanksgiving. My wish for you: You spend this day (and many others) around a crowded table, filled with people you love. There’s a song called “Crowded Table.” It captures the wish. Before Covid, I produced monthly concerts as a side gig. A hobby business. A labor of love. I built a big email list.…
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Thanksgiving Eve. To prepare for tomorrow’s holiday, I’m scanning the inter-webs for crazy, stupid Thanksgiving stories so… …if any crazy, stupid stuff happens at MY holiday party, I can think, “At least we’re not the family where…” Mom and auntie ate way decided Thanksgiving would be a great time to try edibles. They each gobbled…
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In case you missed it over the weekend, a news update: OpenAI, maker of ChatGPT, fired its CEO Sam Altman on Friday. I’ll share my serious take in a moment, but first… …this calls for some jokes! I summoned by GPT-powered copywriting robot, “B-9?” and said, “Tell me some jokes about Sam Altman being fired…
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Recommended Podcast “Experts Speak” with Michael DeLon (and his special guest… ME) My friend Michael DeLon (a.k.a. “The Paperback Expert”) hosts a great podcast which I’ve recommended before. Last week, he released a new episode featuring yours truly (my second time on the show). Here’s the big twist: We discuss the new marketing technology software I…
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I woke just after sunrise this morning and took a long hike along the beach in Marco Island, FL. Nice way to kick off National Take a Hike Day (Nov. 17). After I finish this email and press send, I’ll join my biz buddies/peers for Day 2 of our quarterly mastermind meeting. Day 1, yesterday,…
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Here’s a new one. One of those appointment-setting firms spammed me yesterday with a twisted pitch that… …ummmmm… …impressed me with its wicked genius. The subject line was “Tom, referral candidate…” and the email started like this: “Tom, Do you guys work with smaller businesses? I run agency/consulting partnerships for Floor 9 Ventures, and I…
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