Tom Ruwitch
After sending my daily email yesterday (subject line: “I didn’t punch Chad in the face, but his email tempted me” — which you can read here) I received a reply from a surprised-to-be-happy subscriber named Kimberly. When she signed up for my list earlier this month, she was hesitant. Daily emails? Not her thing, she thought. …
I woke this morning to an email from a guy named Chad who claimed his appointment-setting firm could add “an extra 20K to 40K” to my monthly recurring revenue. Wow! What a promise. The email contained a video. And in the video, Chad said this: “We have a system that allows us to harvest anywhere…
Sana met “Prince of Joy” in an online chat room after she grew tired of her husband, Adnan. She called herself “Sweetie” in the chat room, and she poured her heart out to Prince of Joy. Prince poured back. They had so much in common. Both from Bosnia. Both in loveless marriages. Both looking for…
Recommended ReadingCreative Thinking – What’s Holding You Back? Brian Clark was serving up great, creative content before “content marketing” was a thing. He created Copyblogger, one of my favorite sites for marketing tips. Here’s a post by Brian from last year that I especially like. I say this often: Every one can deliver content that…
Every so often, my buddy Adam sends me a link with a challenge to “email this.” Sometimes it’s a link to a crazy discussion thread on Reddit. Often, it’s a random, funny news story. My favorite “email this” challenge was a news story about status-hungry Chinese big-shots and strippers (more on that in a moment). …
Moose is jealous. For those of you just tuning in, Moose is my dog (Melissa claims him, too). He’s big and brown, with floppy ears, like a moose, and he’s usually the only dog around. But there’s a new dog in town. His name is Cooper, named after a place called Cooper’s Landing in Alaska…
Three days after the Girl Scout cookies arrived, I couldn’t find them. I searched all over the kitchen. In the snack cabinet? Nope. The freezer? Not there. That tiny never-used space above the fridge that requires a step ladder to reach? Not there, either. As I stepped down from the ladder, I yelled for my…
A few months back, I saw a video on Facebook by a marketer named Victory. The video begins with a camera panning across his well-appointed bedroom. Victory strolls into the frame, sits on his king size bed, ties his fashionable shoes, and then marches from his room down the stairs and out the front-door of…
Free WorkshopMonday Morning Live Event Starting Soon Here’s a good way to start the week: Discover… How to Build Emotional Bondswith Prospects So They’llChoose to Buy from You That’s the title of the one-hour workshop I’m hosting today… …and it starts soon — 10:30 a.m. CDT, 8:30 a.m. PDT. You may still have time to…
I got lots of great feedback from subscribers after sending an email yesterday about my humiliating Cinco de Mayo mishap. My favorite response came from the great Michael DeLon — America’s Foremost Authority on Credibility Marketing — who said: “Well done! I could just picture being at the table, drinking margaritas with you… and telling you, ‘You have salsa on…