Tom Ruwitch
Driving yesterday from St. Louis to Kansas City, Melissa and I listened to one of my favorite podcasts called “Good Songs.” The singer/songwriter Peter Himmelman and his son Isaac pick a song they love and discuss it briefly. As we drove through Kingdom City, MO, we listened to the episode about Taylor Swift’s song “Tis…
I got a GREAT email last week from world-class marketer Dave Dee. Dave told about a conversation he had with a lawyer who thought creative, personalized marketing was below him. “I didn’t go to law school to be seen as a celebrity,” the lawyer told Dave. I hear the same from some coaches, consultants, and…
In the Mastermind Book Club this month, we’re discussing Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones, by James Clear. You’re invited to join us tomorrow for our monthly meeting (Thursday 5/26, 1 p.m. EDT, 10 a.m. PDT). You can join the Club here (it’s free). Club members will discuss lessons learned…
As jury selection entered its second hour, with no end in sight, the prosecutor strolled slowly to his table, grabbed his notes, paged through them, paused, paged through them some more, took a deep breath, and then asked, “Have any of you ever had a negative encounter with a prosecutor that would prevent you from…
Recommended ReadingSeth Godin on Quality vs. Quantity Here’s another short blog post from Seth Godin that packs a big punch. Here’s a bit from the post… “The media and our culture push us to build something for everyone, to sand off the edges and to invest in infrastructure toward scale. But it turns out that quality, magic…
I was up past my bedtime last night watching the NHL playoffs (St. Louis Blues 4, Colorado Avalanche 1. Woo-hoo!) And I had to rush downtown this morning to report for jury duty. So I’m sitting here, sleep-deprived, in the St. Louis Municipal Courts jury waiting room (quite possibly the dreariest place in the galaxy). The…
After sending my daily email yesterday (subject line: “I didn’t punch Chad in the face, but his email tempted me” — which you can read here) I received a reply from a surprised-to-be-happy subscriber named Kimberly. When she signed up for my list earlier this month, she was hesitant. Daily emails? Not her thing, she thought. …
I woke this morning to an email from a guy named Chad who claimed his appointment-setting firm could add “an extra 20K to 40K” to my monthly recurring revenue. Wow! What a promise. The email contained a video. And in the video, Chad said this: “We have a system that allows us to harvest anywhere…
Sana met “Prince of Joy” in an online chat room after she grew tired of her husband, Adnan. She called herself “Sweetie” in the chat room, and she poured her heart out to Prince of Joy. Prince poured back. They had so much in common. Both from Bosnia. Both in loveless marriages. Both looking for…
Recommended ReadingCreative Thinking – What’s Holding You Back? Brian Clark was serving up great, creative content before “content marketing” was a thing. He created Copyblogger, one of my favorite sites for marketing tips. Here’s a post by Brian from last year that I especially like. I say this often: Every one can deliver content that…