Recommended Resources
Here’s a little-known detail about the “most successful sales letter in history:” The letter’s copywriter stole borrowed the idea. The writer in question: Martin Conroy. The letter: The Wall Street Journal’s “Two Young Men.” The set up: Two young men went to college together. Both were better than average students. They lived in the same town. They were happily…
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Recommended Reading Ā Kevin Kelly’s “101 Additional Advices”Thanks to Tim Ferriss for sharing this post in his 5-Bullet Friday email. Here’s Kevin’s introduction to the list: “Six years ago I celebrated my 68th birthday by gifting my children 68 bits of advice I wished I had gotten when I was their age. Every birthday after that…
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Recommended Events Ā Follow-Up Mastery WorkshopLynn Whitbeck is a great sales coach! And on May 9, she’ll reveal a smooth, almost effortless way to make those prospect follow-up check-ins feel like catching up with an old friendā¦ Where everything just clicks, and the next thing you know, they’re all in, eager to get started. Lynn’s program…
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The best piece of advice I ever got about writing emails and other marketing content: Write your first draft without stopping to edit. Plow through until you finish the draft. Then go back and edit. I don’t recall who suggested this. And I have to admit: I don’t always follow this advice. But when I…
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Recommended Blog Post / Email Ā Rant: Let your freak flag flyMy friend R.J. Redden doesn’t send emails often. But when she sends them, they’re soooooo good. This is a case study in how to create content that oozes with personality. Recommended Book Ā Steal Like an Artist by Austin KleonI LOVE this book. It’s short and…
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Recommended Reading Ā Brain Farts (etc.) from John CarltonIn this must-read post, copywriting legend John Carlton writes, “I was going to slap a quickie book on Amazon for you stuffed with all the advice, shared wisdom, tactics and strange asides Iāve been assaulting folks with lately on my Facebook page. But then I thought, ‘screw that.’…
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Recommended Reading Ā On quantity and quality by Austin KleonI love this short blog post from Austin Kleon and the quantity vs. quality paradox. This is aĀ must-readĀ if you ever procrastinate or get stuck releasing your work. Note: You’ll have free access to the first half of the post (which covers the key point). If you’d like…
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Walking the Dogs with The Sun at Our Backs, Saint Louis, Missouri, March 2024 #allthisusefulbeauty Holiday Humor Ā The Greatest April Fools Joke EverOn this day in 1957, the BBC (not known for its raucous sense of humor) fooled the nation when it broadcast a fake news story about the “spaghetti harvest” in Italy. Hilarious! Every…
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Over the next few days, I’ll be sending a few extra emails re: Club Storyville’s grand opening. If you prefer not to receive any more emails — while remaining on the regular email list —Ā click hereĀ to opt-out from the Club Storyville campaign. I made a video to welcome new members to Club Storyville… …and thought…
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Ā Grand OpeningĀ Club Storyville is Open For Business-Building Club Storyville is an exclusive, online community & treasure chest for savvy business leaders who want to create more captivating, client-attracting, profit-generating emails, social posts, videos, landing pages, and other content — without getting stuck or working their tails off. That cartoon guy in the blue shirt…
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