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A Dreaded Biz Diz-ease — and How to Cure It

By Tom Ruwitch

I read yesterday about a business owner with DIY Diz-ease. It’s a dreaded, yet common condition that afflicts many business owners — including little ol’ me. George Sotiropoulos describes one of the afflicted in his book: â€śRoadblocks You Can’t Ignore:” I have a client who did their own accounts on QuickBooks to save the fee to…

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RecomMONDAYtions ~ 2024.07.22

By Tom Ruwitch

Recommended Listenting 🎤 James Rhee: The Power of Kindness in Business w/ Guy Kawasaki Guy Kawasaki has a great podcast called “Remarkable People.” I recommend the episode with James Rhee. From the show notes: James Rhee is “a former high school teacher turned private equity investor and author of the book “Red Helicopter.” James shares his…

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Weekend Plans

By Tom Ruwitch

My college pal Meredith occasionally posts her “Weekend Plans” on Facebook on Fridays. Funny memes. Weird old photos. Old ads. Like this: Or this… Alas, I don’t have lard in the cupboard… …and decapitation ain’t my thing… …so I have other weekend plans. Melissa, crazy-doodle Moose, and I will head to our country place in…

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RecomMONDAYtions ~ 2024.07.15

By Tom Ruwitch

Recommended Resource đź“ąFathom – AI Notetaker I used to use Otter.ai to transcribe and summarize Zoom and other online meetings. No more. Fathom is better! It records the meeting (and saves the video), generates a very accurate transcript, and summarizes the meetings in different ways — depending on the type of meeting it is. I’ve…

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Storytelling’s Power — Beyond Marketing

By Tom Ruwitch

Last week I posted a video on social media about completing the final draft of my upcoming book. In case you missed it, you can see the video here: LinkedIn or Facebook. If you comment and say, “Put me on the list,” I’ll send you a .pdf copy before the book appears on Amazon. My high school pal,…

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“I Have Found a System that I Know Will Work…”

By Tom Ruwitch

If you were on the fence about attending my “Proven P.L.A.N.” masterclass today, here’s a story that might motivate you to join us… I had a good day yesterday. One of those “This is why I get out of bed and go to my office” kind of days. It started when one of my clients sent me…

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Good Fortune Has Nothing to Do With This…

By Tom Ruwitch

Legendary copywriter Eugene Schwartz said he never suffered from writer’s block. Never ever. Some may explain that by saying, “He had a ‘gift.’” or “He was a genius.” or “He had the good fortune to be born with what it takes.” But none of that explains how Eugene Schwartz avoided writer’s block. Good fortune has…

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RecomMONDAYtions ~ 2024.07.08

By Tom Ruwitch

Recommended Masterclass  The Proven P.L.A.N. to Create Client-Attracting, Profit-Generating Content — Without Writer’s Block I’m hosting this one on Thursday, July 11 (3 p.m. ET, 12 p.m. PT). I’ll reveal the proven, simple, 4-part system — The P.L.A.N. Framework — to create content quickly and easily, without getting stuck. This is a brand new masterclass…

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RecomMONDAYtions ~ 2024.07.01

By Tom Ruwitch

Recommended Video  The Declaration of Independence | Benjamin Franklin This is an excerpt from Ken Burns’ 2022 film “Benjamin Franklin.” It describes a small but meaningful edit Franklin made to Thomas Jefferson’s first draft of The Declaration of Independence. Here, also, is the transcript of the final product — ratified on July 4, 1776. Recommended Reading  Why…

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No Debate. This Ad’s Great…

By Tom Ruwitch

Want to learn how to create content that attracts leads, keeps them tuned in, and inspires them to buy? Watch this complimentary training: “A Masterpiece Ad Reveals How to Create Story-Powered Super Magnets…” I pulled this training from the archives yesterday after mentioning the masterpiece ad at the Mastermind Book Club meeting. We were discussing…

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