Mindset – Inner Game

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Why I Let my Thoughts Run…

By Tom Ruwitch

Greetings from Denver, Colorado, where I’m grabbing a quick breakfast before delivering a TED-style talk called How to Generate Client Attracting Content — Without Writer’s Block. The big idea in my talk: Anyone can assemble great content if they can master a simple framework. Content creation is more craft than magic art… But that doesn’t mean…

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Yes, I AM Dumber Than a 5th-grader

By Tom Ruwitch

From the banks of the North Platte River in Southern Wyoming Well, don’t I feel stooo-pid? I ran across this brain teaser on social media the other day… What is the number on the parking spot? The guy who posted the puzzler said many grade-schoolers solved it in less than 10 seconds. “Easy-peasy,” I thought.…

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Greetings From the Spawn of Satan(?)

By Tom Ruwitch

Ahhhh… I see you’ve opened my email today. Ha! Ha! Ha! Ha! Ha! You’ve fallen for my evil desperate ploy. I can’t hide the truth any longer. Melissa, our twins, my mother, and my Magic 8 Ball … …have encouraged me to get it out in the open. So now is the time to come clean……

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The Thing I Wish I’d Done When I was Starting in Biz

By Tom Ruwitch

My 26-year-old son called me yesterday for some business advice. He’s launching a new venture this month, and he wanted to pick my brain. We discussed legal matters, marketing/sales, and finances. And then we discussed mindset. I told him the story of how I didn’t focus on mindset when I was his age… …and it…

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The Moon-walk Didn’t Happen!? Here’s “Proof”

By Tom Ruwitch

Astronaut Buzz Aldrin took this picture 54 years ago today (July 20) while he and Neil Armstrong were walking on the moon… I was four years old and watched the moon walk on TV. One of my earliest and fondest memories. So it rocked my world a few years back when I saw a Facebook…

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My Robot is Ticked Off 😡. Here’s the Story…

By Tom Ruwitch

Over breakfast this a.m. (Apple Jacks and black coffee), I had a chat with my GPT-powered copywriting robot, “B-9?” Turns out he’s spittin’ mad about the “AI-powered” hype machine. Here’s our conversation, word-for-word, straight from the robot’s (and my) mouth… Me:What’s up, “B-9?” Have you noticed how everything seems to be “AI-powered” these days? “B-9?”:Oh,…

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secretariat

🏇 Secretariat Rules — Blazing Good Insights and Inspiration

By Tom Ruwitch

Fifty years ago today, Secretariat buried the field at The Belmont Stakes and became the first horse in 25 years to win the Triple Crown. It’s one of those I-remember-where-I-was moments. The greatest sports performance I’ve ever seen.  I was in my living room at my house on Nantucket Lane in St. Louis… …watching with…

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Marvelous advice from Mrs. Maisel

By Tom Ruwitch

Over the weekend, I watched the series finale of The Marvelous Mrs. Maisel and heard something I had to share with you. If you haven’t seen the TV series on Amazon, here’s all you need to know: Midge Maisel is a ambitious comedian trying to get her big break. (For those who have seen the…

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reading Pappyland by Wright Thompson

I Have to Share This…

By Tom Ruwitch

Sometimes I stumble across something in a book, movie, television show, or wherever and think, “I have to share this in an email.”  It happened last night. I was reading Pappyland by Wright Thompson (must reading if you enjoy bourbon). And I came to the part where he describes his father:  “He was magnetic and kind and…

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The Oscar’s Champagne Problem (A Cautionary Tale)…

By Tom Ruwitch

I invented a new drinking game called “Red Carpet Roulette.” Details and rules below.  But first, the backstory.  The Einsteins who run The Academy Awards decided they have to “reimagine the Oscars’ red carpet aesthetic and guest experience.”  (Because, everyone knows: The #1 gripe about The Oscars is the red carpet aesthetic.) So they hired…

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