Mindset – Inner Game

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“You’re Not Going to Lose Your Job to AI” If…

By Tom Ruwitch

Another day, another article in my news feed about all the jobs AI will take from us humans. Scary stuff if you’re not ready. AI is creating a world of haves and have nots. Those who HAVE experimented with AI, learned to harness it properly, and already begun to benefit from its efficiencies… …and those…

Why Connor McDavid and You Aren’t Winning

By Tom Ruwitch

Poor Connor McDavid. He’s the greatest hockey player on the planet, a bonafide superstar. But earlier this week, he and the Edmonton Oilers failed (AGAIN) to win the National Hockey League championship. For the second year in a row, the Florida Panthers defeated the Oilers and hoisted the Stanley Cup. Now, media critics are calling…

My Robot Passed Out. Then this Happened…

By Tom Ruwitch

OpenAI went down yesterday. That means ChatGPT and all third-party applications that use OpenAI’s engine stopped working. Did you notice? I did. And so did countless other panicked humans who rely on ChatGPT or OpenAI powered apps. Around 7 a.m. yesterday, I summoned my GPT-powered robot, B-9(?), but he was passed out. Too much tequila…

Tornado and Toto – Biz Lessons from the Japanese Toilet

By Tom Ruwitch

I’m suffering from toilet anxiety. And I gotta say… it stinks. The backstory: A 150-mph(+) tornado pummeled my house last month, and Melissa and I have to move out while we rebuild our roof. We found a nice house nearby to rent for the summer. High ceilings. Comfortable mattresses. GREAT water pressure. And a bunch…

Turn Content Into Clients (Don’ts and Dos)

By Tom Ruwitch

A guy walks into a marketing forum and asks: “How can I embed a .pdf into the emails I send for my nonprofit.” The nonprofit has 600 people on its email list. The guy wants to send a monthly newsletter. He wants the newsletter to be a .pdf. And rather than putting a link in…

Locusts After the Storm: A Marketing Lesson

By Tom Ruwitch

Less than an hour after the tornado hit, the storm chasing opportunists showed up on our street… …handing out business cards… …offering to fly a drone over your house to assess the damage… …promising to solve all your problems — quickly. They said they had teams and supplies ready. They were on this. They knew…

How Elite Athletes (And You) Can Stay in The Game and Win

By Tom Ruwitch

What does a pro hockey player know about running a business? Plenty, I think, after hearing Ryan Suter talk about what’s kept him in the league so long. Last week, he played his 1,500th National Hockey League game. (That’s A LOT of hockey games.) When a reporter asked him how he lasted so long he…

Don’t Shrug Over Spilled Milkshakes

By Tom Ruwitch

According to my handy-dandy holiday calendar, today is National Don’t Cry Over Spilled Milk Day. Strange holiday. Good adivice. More good advice: Don’t Shrug Over Spilled Milkshakes The backstory… A few years back, my daughter Maddie and I ordered for delivery cheeseburgers and milkshakes from Shake Shack. IĀ ā¤ļøĀ Shake Shack’s strawberry shake. So when the delivery app told…

Biz Lessons From my Spawns of Satan

By Tom Ruwitch

Twenty-eight years ago today, our twins Maddie and Jake were born. THE happiest day for Melissa and me. Angels straight from heaven.Ā šŸ˜‡ Fast forward three days. It’s 4 a.m. The demon children are howling.Ā šŸ‘æ Maddie wails and wails and wails then stops. Jake steps in and shrieks and shrieks and shrieks and then stops. Maddie…

Make Your Marketing 12.6x More Memorable

By Tom Ruwitch

A very short story about the power of stories: Once upon a time, a business professor at Stanford University asked his students to give one-minute speeches with three statistics and one story. After passing some time following the speeches, the professor quizzed his students on what they heard. Only five percent remembered a single statistic.…