Mindset – Inner Game

From atop a cliff on the Amalfi Coast in Italy… A few days ago, I visited the island of Capri. That’s a hunk of volcanic rock filled with fancy villas, overpriced bistros and shops, and tourists — lots and lots of tourists. It’s a beautiful place — the kind that attracts movie stars and other…

Let’s make a deal. Behind curtain number one: a prospective customer who will buy $10 of your goods and services if you spend $5 on marketing and advertising. Behind curtain number two: a prospective customer who will buy $20 of your goods and services if you spend just $1 on marketing and advertising. Spend $5…

When he first tried to make it as a songwriter in Nashville, Kris Kristofferson couldn’t catch a break. He eventually became a country music legend, but, at first, he couldn’t tame his literary side. Kristofferson, who died on Saturday at age 88, studied English literature and graduated with honors from Pomona College. He earned a…

I dozed off during a Zoom meeting yesterday. I couldn’t help it. I was tired, and the speaker was BO-ring. Thankfully, my camera wasn’t on so no one caught me. In olden days in Great Britain, they might have called me a “sluggard.” (That’s a fancy English word for “lazy person.”) In the 18th-century, British…

In yesterday’s email, I told you about the little kerfuffle I’ve got going with the content cops at Facebook. More specifically, the new AI-powered robots that review content and decide whether it complies with Big Social’s “policies.” Big Social’s robot pressed pause on some videos and ads I launched. So that campaign is in limbo.…

Yesterday, while running a free training on how to create profit-generating emails, I got this question from a worried business owner: “I’m worried about being a spammer. I don’t want to invade someone’s inbox. How do I prevent people from thinking, ‘Oh! Why are you emailing me all the time?’” Here’s my answer, transcribed and…

Before he played Ted Lasso on TV, Jason Sudeikis played a low-level weed dealer named David Miller who poses as a family man so he can smuggle some product across the border in his “family’s” RV. Along the way, his “daughter” meets a dimwitted dude named Scotty P. who swings by the RV and meets…

A long, long time ago, I used to market my software business by buying a booth at a local business expo. I’d meet with my sales reps a few weeks before the expo, and we’d discuss how to attract leads to the booth. 🧲 🤔 🧲 🤔 🧲 🤔 🧲 🤔 🧲 🤔 The debate…

My client Dr. Deb Carlin loves her GoldenDoodle, Lady Hazel, whom she mentions often in her social posts. But some nosy know-it-alls think all that dog-talk is unprofessional. From one of Deb’s Facebook posts this week: “Some… have advised me to tame things a bit and stop overloading my posts with (Lady Hazel)… not good for my…

I didn’t sleep well on Sunday. The news out of Pennsylvania spooked me. But the thing that spooked me most and left me sleepless: All the social media chatter that followed. I made the mistake of getting sucked in. Speculation piled on top of speculation piled on top of speculation. One uninformed person after another…