Mindset – Inner Game

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Joe Turned Trash to Treasure and Built an Empire

By Tom Ruwitch

From a seaside cafe, Miami Beach, Florida… Melissa and I had a spectacular dinner last night at Joe’s Stone Crab — a legendary restaurant in the heart of Miami’s South Beach neighborhood. Before Joe’s, stone crabs weren’t a thing. I mean they existed, scuttling along the sea floor and such. But humans didn’t want to catch, cook,…

He Paid HOW Much? For a NOTEBOOK?!?

By Tom Ruwitch

On this day in 1994, Bill Gates paid $30,800,000 for a notebook. Granted, this wasn’t just any notebook. This was Leonardo daVinci’s “Codex Leicester.” But still. $30 million!?!? Nice work if you can spend it, Mr. Gates. You had some big ideas in your day. You implemented, and you cashed in. And then you bought…

Wow! Cool! But will it work?

By Tom Ruwitch

The beautiful blonde “actress” strolls toward the camera and declares, “This video was created by AI.” Strolling at her side, a furry, white creature who looks like the abominable snowman from the Rudolph the Red-Nosed Reindeer cartoon — only this is a hyper-realistic video, not a cartoon. Then she’s… ….tapping on her laptop — while…

[Invitation] Learn Life Lessons From the Philly Playground

By Tom Ruwitch

When the Chicago Bulls three-peated as NBA champions in 1996, 1997, and 1998, Michael Jordan was the star — the guy who scored more points, the one who sank the last second shots. The unsung hero was Dennis Rodman — the guy who grabbed the rebounds. When his teammates missed a shot, Rodman grabbed the…

The Science of Landing Trout (And Clients)

By Tom Ruwitch

Earlier this month, I went fishing with my high school buddies in southern Wyoming and caught this… That’s a 21-inch brown trout — a real beauty. September is a good time to catch brown trout. They spawn in October and November so they’re hungry and aggressive in September. The water cools which makes the trout…

Hi Didn’t Catch a Fish. Why’d He Celebrate?

By Tom Ruwitch

Yesterday. Southern Wyoming… “Hey, Paul,” I said. “I think that hole is fished out.” Paul had been casting his fly to the same spot on the North Platte River for the past five minutes and hadn’t gotten a bite. If any trout had been there, they were long gone. “I know,” he replied. “I’m not…

Why do People Buy? Reply, and I’ll Tell You…

By Tom Ruwitch

It’s been 16 weeks since the EF3 tornado roared through our neighborhood, ripped the roof of our house, and leveled our back yard. Many of my neighbors’ yards got wrecked, too. But a few houses down from me, one neighbor has restored his yard to its former glory. No surprise, really, because this neighbor is…

How a Roman Emperor Prevented a Road-rage Disaster

By Tom Ruwitch

This happened on Sunday… I was driving southbound on Kingshighway Blvd. in St. Louis, heading to the Festival of Nations in Tower Grove Park when — out of nowhere — a 1980s-vintage Toyota Tercel zoomed from behind and nearly rear-ended me. The driver was in a hurry. She zigged to the left. Then she zagged…

Bummed out ’bout Marketing? Here’s a Fix…

By storypower

I bumped into a bummed-out business owner on Reddit this week who has given up email marketing. His reasons: 1) “I just get way, way too many emails. So I feel worried about annoying my customers.” 2) “It takes me about 3 hours or so to create an email campaign.” (Ouch!) 3) “I feel like…

“You’re Not Going to Lose Your Job to AI” If…

By Tom Ruwitch

Another day, another article in my news feed about all the jobs AI will take from us humans. Scary stuff if you’re not ready. AI is creating a world of haves and have nots. Those who HAVE experimented with AI, learned to harness it properly, and already begun to benefit from its efficiencies… …and those…