Mindset – Inner Game

Season 2, Episode 12 of the great Apple TV series Shrinking: Gaby is struggling to act. She knows what she needs to do. But she’s WAY outside her comfort zone. It’s “scary,” she says. Her friend Liz replies: Just do it. And then their friend Aliyah chimes in: “You know, bravery isn’t about not being scared;…

Yesterday, I got an email from “Customer Service” with a subject line that started with “URGENT…” Of course, I opened it because… …well… …it was from “Customer Service…” …and it was “URGENT.” I thought it might be a scam, but what if it was real? What if I ignored something truly urgent regarding my account?…

Yesterday, Melissa and I visited a camp, set deep in the woods of the Missouri Ozarks, operated by the secondary school we attended back in the dark ages. (Yeah, Melissa and I met in high school. Stay tuned for the Hallmark movie ). The camp, called “Drey Land,” hasn’t changed much since the 1970s when Melissa…

From atop a cliff on the Amalfi Coast in Italy… A few days ago, I visited the island of Capri. That’s a hunk of volcanic rock filled with fancy villas, overpriced bistros and shops, and tourists — lots and lots of tourists. It’s a beautiful place — the kind that attracts movie stars and other…

Let’s make a deal. Behind curtain number one: a prospective customer who will buy $10 of your goods and services if you spend $5 on marketing and advertising. Behind curtain number two: a prospective customer who will buy $20 of your goods and services if you spend just $1 on marketing and advertising. Spend $5…

When he first tried to make it as a songwriter in Nashville, Kris Kristofferson couldn’t catch a break. He eventually became a country music legend, but, at first, he couldn’t tame his literary side. Kristofferson, who died on Saturday at age 88, studied English literature and graduated with honors from Pomona College. He earned a…

I dozed off during a Zoom meeting yesterday. I couldn’t help it. I was tired, and the speaker was BO-ring. Thankfully, my camera wasn’t on so no one caught me. In olden days in Great Britain, they might have called me a “sluggard.” (That’s a fancy English word for “lazy person.”) In the 18th-century, British…

In yesterday’s email, I told you about the little kerfuffle I’ve got going with the content cops at Facebook. More specifically, the new AI-powered robots that review content and decide whether it complies with Big Social’s “policies.” Big Social’s robot pressed pause on some videos and ads I launched. So that campaign is in limbo.…

Yesterday, while running a free training on how to create profit-generating emails, I got this question from a worried business owner: “I’m worried about being a spammer. I don’t want to invade someone’s inbox. How do I prevent people from thinking, ‘Oh! Why are you emailing me all the time?’” Here’s my answer, transcribed and…

Before he played Ted Lasso on TV, Jason Sudeikis played a low-level weed dealer named David Miller who poses as a family man so he can smuggle some product across the border in his “family’s” RV. Along the way, his “daughter” meets a dimwitted dude named Scotty P. who swings by the RV and meets…