Mindset – Inner Game

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Marvelous advice from Mrs. Maisel

By Tom Ruwitch

Over the weekend, I watched the series finale of The Marvelous Mrs. Maisel and heard something I had to share with you. If you haven’t seen the TV series on Amazon, here’s all you need to know: Midge Maisel is a ambitious comedian trying to get her big break. (For those who have seen the…

I Have to Share This…

By Tom Ruwitch

Sometimes I stumble across something in a book, movie, television show, or wherever and think, “I have to share this in an email.”  It happened last night. I was reading Pappyland by Wright Thompson (must reading if you enjoy bourbon). And I came to the part where he describes his father:  “He was magnetic and kind and…

The Oscar’s Champagne Problem (A Cautionary Tale)…

By Tom Ruwitch

I invented a new drinking game called “Red Carpet Roulette.” Details and rules below.  But first, the backstory.  The Einsteins who run The Academy Awards decided they have to “reimagine the Oscars’ red carpet aesthetic and guest experience.”  (Because, everyone knows: The #1 gripe about The Oscars is the red carpet aesthetic.) So they hired…

A Seuss-inspired Mindset Beusst…

By Tom Ruwitch

Theodor Seuss Geisel — a.k.a. Dr. Seuss — was born on this day (March 2) in 1904.  Happy Dr. Seuss day.  A few years back, I wrote a poem, in the style of Dr. Seuss. It’s a true story. Here it is… When I earned a diploma, I got many a gift. A watch. And a camera. Some…

The “One Thing” That’s Helped me More Than Any Other…

By Tom Ruwitch

I have a stack of newsletters Dan Kennedy wrote in 2001 – when the economy was “bad” and most business owners were in retreat.  In the August 2001 issue, Dan told a story about a business owner who refused to invest in his “Magnetic Marketing” program.  The business owner said, “If I did (purchase it),…

My Robot Knows This Pitch Sucked — Even if he Won’t Admit It…

By Tom Ruwitch

I got a pitch today from an agency, looking to book their client on my podcast, The Story Power Marketing Show.  The agent described her client as “a sales guru” who is “on a mission to make sure entrepreneurs and small business owners have access to growth hacking knowledge.”  Quite a mouthful, huh!?  When the pitch…

How to Batten Down The Hatches as The Robots Arrive

By Tom Ruwitch

The robots are coming here! The robots are coming here! Sound the alarm! Batten down the hatches! (Whatever that means) Unless you’ve been in a cave, you’ve probably heard the news… There’s a new artificial intelligence copywriter in town called ChatGPT, and it’s got a bunch of people in a tizzy.  On a popular message board for copywriters, one…

You won’t believe what this tour guide didn’t know…

By Tom Ruwitch

Did you hear the one about the tour guide in Frankfurt, Germany who can’t speak or read German?  This is no joke.  In September, “Michael_S,” gave this guide a 1-star review after hiring him for a private tour around the city.  From Michael’s review: “…this tour company has very poor standards for who qualifies as…

Lessons Re: Stupid Social “Trends” And The Stupid People Who Report Them

By Tom Ruwitch

Ripped from the headlines: The Food and Drug Administration does not want you to cook chicken in NyQuil I repeat:  The FDA does NOT want you to cook chicken in the nighttime sniffling, sneezing, coughing, aching, stuffy head, fever, so you can rest medicine.  In a “consumer update” on its website, the US government agency…

Biz Tips Inspired by Batman, French Verbs, and The Quest for World Peace

By Tom Ruwitch

In case you missed the news yesterday: I’m hosting a complimentary content planning workshop… How to Generate a Constant Flow of Content Ideas — Without Suffering from Writer’s Block Tomorrow at 1 p.m. EDT, 12 p.m. CDT. If you want to attend, reply to this email with “give me the workshop details.” I’ll send you…