Know Your Market
I recently heard this interesting tidbit about Eugene Schwartz, a genius copywriter who penned ads that generated massive sales: He had a secret way to get the scoop on his target market… He would go to the theater to see all the hit moviesā¦ …and he would see the blockbusters TWICE. Why? Because if youāre…
I was planning to send a different message this morningā¦ …until I read an email from one of my favorite marketing experts Dave Dee (check out his stuff here). He offered a tip that is so good I had to postpone the other email so I could share the idea with you now. Hereās the tip: …
Hereās something I wonder during this pandemic: Why is the local news station still broadcasting traffic reports every 30 minutes in the morning? I turn on the news, and there she is, the Traffic Reporter, standing in front of the map with all the highways and byways color coded — green for āall clear,ā yellow for āmoderate back-upsā and…
Before publishing his first best-seller, Tim Ferriss tested options. He came up with six potential titles. Then he purchased Google Adwords ads — one version for each title — targeting search terms related to the bookās topics. Each ad used the potential book title as the headline and used the bookās tagline for the adās…
A marketing novice wondered whether a direct mail ad he received from a restaurant was any good. He described the ad in an online discussion board and waited for responses. Dozens of people replied with all sorts of marketing advice. Lots of them said they liked the ad. Some asked to see the advertisement so…
I was at a concert last night and heard some lyrics that made me think: āThatās a great marketing lesson.ā (I couldnāt help it. Thatās where my mind goes). Here are those lyrics from an old Kris Kristofferson song called āTo Beat the Devil:ā If you waste your time a talkingTo the people who don’t…
I had a good laugh today while reading an online discussion board for marketers. A puzzled marketer asked the community to weigh in on the best material for tote bags she and her husband would distribute at a trade show. She was leaning toward polypropylene (āfeels like soft clothā and āthe cheapest way to go.ā)…
Here in St. Louis, MO itās cold today. Really cold. Itās also cold in Washington, D.C. where President Trump tweeted this yesterday: āIn the beautiful Midwest, windchill temperatures are reaching minus 60 degrees, the coldest ever recorded. In coming days, expected to get even colder. People canāt last outside even for minutes. What the hell…
Itās only January 2, and I just read some marketing wisdom that will make my āBest of 2019ā list in 12 months. A marketing guy at an auto dealership posted to an online marketing forum this question: āWhat would you suggest I do to get everyone to understand why we use social media?ā The salespeople…
One of Saturday Night Liveās most popular advertising parodies almost didnāt make it on the air. The fake ad was for āKotex Classicā — feminine pads described as āthe originalā and āyour motherās pad.ā Some historical context…for the men in the audience or those women too young to remember: Sanitary pads were much bulkier back…
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