I was planning to send a different message this morning… …until I read an email from one of my favorite marketing experts Dave Dee (check out his stuff here).  He offered a tip that is so good I had to postpone the other email so I could share the idea with you now. Here’s the tip: …

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Here’s something I wonder during this pandemic: Why is the local news station still broadcasting traffic reports every 30 minutes in the morning? I turn on the news, and there she is, the Traffic Reporter, standing in front of the map with all the highways and byways color coded — green for “all clear,” yellow for “moderate back-ups” and…

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