Good Examples
A few months ago, I was working on a new version of a 60-minute storytelling presentation. I was tinkering and tweaking, adding and adjusting. I wanted to make it “just right,” and that was holding me back. My friend Susan, who was helping me with the presentation, had seen enough. Gently but firmly, she said,…
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A self-proclaimed “respectful” reader reacts to yesterday’s email about Bill Russell and dominating presence…. “This one was a bit self-serving – don’t you think?” Here’s what I think… Oh no! The jig is up.I’ve been exposed.My evil scheme is foiled. Oh wait… …check that… That’s not what MEthinks. That’s what HE thinks. Turns out he…
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Funny story I heard from Laura Belgray…. (She’s an email marketing master who writes copy oozing with personality.) In her email this morning, Laura told us about her run-in with a grammar cop. Officer Grammar Grump is a lawyer who objected to a phrase in Laura’s previous email. Laura’s offending phrase: “Looking forward to seeing…
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My great-great grandfather Joseph Ruwitch was born in 1852 in a place known today as Ukraine. Back then it was part of Russia – an area called the Pale of Settlement. It was a massive place created by Tzar Catherine the Great. It was a place the government set aside for Jews… …a place to…
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“It’s not the plane…It’s the pilot.” So says Capt. Pete “Maverick” Mitchell (Tom Cruise) in the new movie Top Gun: Maverick. I saw it over the weekend, and I liked it. That quote about planes and pilots keeps knocking around in my noggin. Maybe it’s because I’ve seen so many business people get it backwards. They…
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Hello and welcome. We’ve introduced new security protocols here at Story Power Marketing. So before you read any further, you must complete a “simple” CAPTCHA puzzle to prove that you are not a robot, alien, aardvark, or orangutan. And by “simple,” I mean: “Isn’t it amazing how SIMPLE it is to turn a perfectly calm human…
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Notice anything different? A quick story to help you solve the riddle… Last night, I was going through my inbox when I came across an email from a talented coach named Kim. I wanted to read Kim’s email but I didn’t… …because the font was too small. My aging eyes struggled to read it —…
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How can I build my email list? That was the question I got yesterday from a member of my Content Transformation Academy during our weekly group meeting. He has transformed his emails from boring to brilliant. Now he wants to share his content with a larger audience and reap the rewards. My answer: Just ask. …
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I touched a nerve yesterday. In my Monday Mash-Up yesterday, I shared an article that called “B.S.” on Simon Sinek’s “start with why.” I received lots of replies from subscribers who agreed. No one defended Sinek. Sinek’s big idea from his 2010 TED talk, “People don’t buy what you do; they buy why you do it.” That…
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Yesterday, while I was walking Moose around the block (actually, Moose was walking me) I heard this gem from marketing master Justin Blackman: “Want your writing to sound more natural? Make zero effort to sound smart. That’s it…Sentences are short, and my vocabulary is on par with a toddler. And no big words. I just…
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