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Why an All-time Fail-er Belongs in the Hall-of-Fame

By Tom Ruwitch

Earlier this week, I watched Albert Pujols fail – twice. Major League Baseball at Wrigley Field in Chicago. Pujols and the St. Louis Cardinals against the Chicago Cubs.  First failure: Top of the 4th inning, runner on first base with no one out. Pujols grounds into a double-play. One swing. Two outs. Nothing doing for…

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Marketing Lessons From Horny Man-bats and Two-legged Beavers

By Tom Ruwitch

Imagine pouring your first cup of coffee, grabbing the morning paper, and reading the news: There’s life on the moon.  So it went on this day (August 25) in 1835 for readers of the New York Sun.  In a series of six articles published over one week, the paper reported that English astronomer John Herschel built…

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Warning: Funny Stuff Enclosed…

By Tom Ruwitch

My friend Mike walked into his boss’s office last week and said, “I know the economy’s a little shaky right now. But I have three companies after me, and I’ve come to ask for a raise.” He and his boss haggled for a few minutes before agreeing that Mike would get a 5% raise.  As…

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Leonardo DaVinci and I Share This Problem…

By Tom Ruwitch

A few months ago, I was working on a new version of a 60-minute storytelling presentation. I was tinkering and tweaking, adding and adjusting. I wanted to make it “just right,” and that was holding me back. My friend Susan, who was helping me with the presentation, had seen enough. Gently but firmly, she said,…

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Why I’m a Shameless Self-promoter (And Why You Should be, Too)

By Tom Ruwitch

A self-proclaimed “respectful” reader reacts to yesterday’s email about Bill Russell and dominating presence…. “This one was a bit self-serving – don’t you think?” Here’s what I think… Oh no! The jig is up.I’ve been exposed.My evil scheme is foiled.  Oh wait… …check that… That’s not what MEthinks.  That’s what HE thinks.  Turns out he…

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Do Not Read This If You Dislike “Bad Grammar”

By Tom Ruwitch

Funny story I heard from Laura Belgray…. (She’s an email marketing master who writes copy oozing with personality.) In her email this morning, Laura told us about her run-in with a grammar cop.  Officer Grammar Grump is a lawyer who objected to a phrase in Laura’s previous email. Laura’s offending phrase: “Looking forward to seeing…

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My Ancestor’s Incredible Journey and How it Instructs Yours…

By Tom Ruwitch

My great-great grandfather Joseph Ruwitch was born in 1852 in a place known today as Ukraine. Back then it was part of Russia – an area called the Pale of Settlement.  It was a massive place created by Tzar Catherine the Great. It was a place the government set aside for Jews… …a place to…

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Top Gun Marketing Tips – How to Pilot Your Business to Soaring Success

By Tom Ruwitch

“It’s not the plane…It’s the pilot.” So says Capt. Pete “Maverick” Mitchell (Tom Cruise) in the new movie Top Gun: Maverick.  I saw it over the weekend, and I liked it.  That quote about planes and pilots keeps knocking around in my noggin. Maybe it’s because I’ve seen so many business people get it backwards.  They…

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The Greatest News Ever

By Tom Ruwitch

Hello and welcome. We’ve introduced new security protocols here at Story Power Marketing. So before you read any further, you must complete a “simple” CAPTCHA puzzle to prove that you are not a robot, alien, aardvark, or orangutan. And by “simple,” I mean: “Isn’t it amazing how SIMPLE it is to turn a perfectly calm human…

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How to Make Your Content More Readable

By Tom Ruwitch

Notice anything different? A quick story to help you solve the riddle… Last night, I was going through my inbox when I came across an email from a talented coach named Kim. I wanted to read Kim’s email but I didn’t… …because the font was too small. My aging eyes struggled to read it —…

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