Tom Ruwitch
For the last few months, my wife and I have skipped trips to the store and ordered groceries for home delivery. You know… the pandemic and all. Here in St. Louis, Missouri, USA, we have several options. We prefer one called Shipt. Why? Because the shoppers communicate well with us and consistently delight us. We…
Read More
I was 9 years old when Henry Aaron broke Babe Ruth’s career home run record. I watched him hit number 715 on TV with my brother and my dad. We celebrated the feat. I didn’t have a clue what he’d gone through. Even some of his teammates now say they didn’t know… …He received tons…
Read More
Ted Prodromou Ginger or Mary Ann? + Steve Jobs by Walter Isaacson + Free Photos + Music to Write By + Words to Live By
Read More
Marketing master Gary Vaynerchuk shared a story on LinkedIn the other day that I have to share with you. He describes going to his first baseball game with his mom and uncle in 1985 when he was a kid. Superstar outfielder Rickey Henderson catches a fly ball to end an inning and (Gary V takes…
Read More
When I was a younger business person, I never thought much about mindset. Meditation? Not for me. Visualization? No, thanks. Self-affirmation? Not a chance. I think it was Stuart Smalley’s fault. Remember him? He was a recurring character on Saturday Night Live in the 1990s. Al Franken played the part before he left SNL to…
Read More
Remember that movie with Mel Gibson playing a male chauvinist pig who magically acquires the superpower to “hear” women’s thoughts? I just heard a real-life version of that story. Both the real-life and Hollywood versions reveal a ton about marketing. The real-life story features a marketing guy named Ben Settle who, like Gibson’s character, has…
Read More
Imagine there’s no Facebook. It’s easy if you try. No tweets……or REtweets. Pinterest? Say goodbye. You may say I’m a dreamer. But… …Really… …Imagine a world without social media. Then what? What would you do next? How would you connect with prospects? What would you say? Without memes… …without some pithy <280-character comment… …without likes and shares? What if…
Read More
Back in the 1990s, Nicole Kidman and Tom Cruise were Hollywood’s IT couple. A fairy-tale marriage. Three movies together — including a really creepy one called “Eyes Wide Shut” and this: When their love was shining brightly, Nicole dished out a few dozen bucks to the International Star Registry. She chose a twinkly little star…
Read More
Happy National Screenwriters Day. (Yeah, that’s a thing). Last night, to get into the holiday spirit, I picked up my copy of “Story – Substance, Structure, Style, and the Principles of Screenwriting” by Robert McKee. Great book — especially if you want to be a screenwriter. Marketers swear by it, too… …especially ones who understand…
Read More
Back in April, I made a Spotify playlist for my 23-year-old daughter, Maddie. She lived on High Street in Denver. I named the playlist “Shelter in Place on High Street – Volume 1.” In the letter I sent with the playlist, I wrote, “…sharing music is sharing love. It’s about connecting.” I imagined she and…
Read More