Tom Ruwitch
When I was younger (and lonelier), I wrote a song called “Unrequited Love.” I wrote it a few weeks after a blind date. I thought the date went well. I called her — several times. Left messages suggesting a second date. No reply. No more dates. Sad story. I’m thinking of writing a similar song…
Oops! This happened again… I signed up for an author’s email list yesterday, got a generic “thanks for subscribing” message on his website, and then received an email confirming I was on the list. That’s all. Nothing else. No follow-up message. No effort to build a relationship with me. (No wonder he’s struggling to grow…
Today is the fourth of March. Betcha didn’t know today is also March Forth and Do Something Day. March forth on March Fourth. Get it? Word nerds call that a homophonic pun. “Homo” as in same. Phonic as in “sound.” Two words that sound the same but have different meanings. Wordsmiths call that funny (Come…
If you host webinars, workshops, or other live events, here’s a great way to increase the attendance rate: Automatically email a calendar invitation to registrants so the event shows up in their calendar and they’re less likely to miss it. It’s easy to send such invitations when we create an event in Google, Outlook, or…
Recommended Article and Video ️⭐ What Does it Mean to Be Wealthy In a recent session with business owners, I asked attendees to tell me the difference between “prosperity” and “profits.” The consensus: Profit is simply a measure of money; prosperity is about how you experience life. I was thinking about that discussion when I saw…
Halfway through her set last night at City Winery in St. Louis, singer-songwriter Emily Scott Robinson asked all of us in the crowd to pull out our phones and join her email list. She used to ask her fans to follow her on Facebook and Instagram. But the social platforms are making it harder and…
To script or not to script? That is the question. You’re preparing a webinar or sales presentation, and you want to cover all the bases. You don’t want to leave out any of the important bits. You don’t want to stumble at critical points. So do you memorize a script and deliver your lines? Or…
I have a brand new video you’ll want to watch if you ever struggle to turn leads into clients. Many business owners burn time and money to get new leads — then watch their investment disappear when they fail to follow-up and nurture them properly. This video is a mini-masterclass where I share the simple blueprint that turns those…
A story from the world’s top-ranked restaurant… Managers at Eleven Madison Park knew their guests hate to wait. Time stands still at restaurants, especially when you first sit down or after you finish eating. So managers devised a system to speed up water service. It works like this… The host seats the guests at their…
Recommended Video 🥂 The Secret Ingredients of Great Hospitality | Will Guidara A $2 hot dog helped make Eleven Madison Park the #1 restaurant in the world. Not because of the food. Because of what it meant. In this brilliant TED Talk, restaurateur Will Guidara explains the concept of “unreasonable hospitality”—the idea that people don’t remember…