Tom Ruwitch
Here’s a picture I made yesterday (with help from Google Gemini). Reminds me of lots of business owners I know, especially ones who have a book, podcast, or other “marketing asset” they wish to turn into clients. I’ll show and discuss that picture during this evening’s free training: “Turn Your Book Into More Clients, 3X…
Since AI became a thing, I’ve heard more than a few would-be goo-roos say you should litter your AI-generated content with typos and misspellings… …so readers (and AI detectors) think a human wrote it. That’s a stupid marketing trick. Don’t do it. First, typos don’t fool AI detectors. I know humans who have tested it.…
Short one today… If you’ve written a book (or plan to), this is for you. Your book can be a client magnet — if you know how to use it. Most authors don’t… so they keep chasing leads the hard way while their book just sits there, doing nothing. This Thursday (May 7) at 6:30…
Recommended Reading The daily email model is on its way out When John Bejakovic’s emails hit my inbox, I stop what I’m doing and I read them. They’re that good. On Saturday, I received one I had to share. A big-time marketer told John “daily email is dead.” John argues otherwise and offers proof. This…
In fourteen-hundred-and-ninety-two, Columbus sailed the ocean blue… …more than six years after he first pitched the idea to Spain’s Queen Isabella. It was this day (May 1) in 1486 when Columbus made the pitch: “Gimme some boats, sailors, and supplies, and I’ll find a western ocean route to Asia.” It was a great pitch: Spain…
I’d like to share a gift with you… …inspired by David Byrne. Here’s the backstory… Yesterday, I told you about attending Byrne’s concert on Tuesday and being blown away. After writing that email yesterday morning, I decided to buy tickets and see him again last night. Same set of songs. Same visuals. Same show. Still,…
In a world where everyone looks and sounds the same, how do you stand out as unique and better so others notice and choose you? Every business owner I know ponders that riddle. As does every artist. So when I see someone who consistently finds a way to stand out, be unique, and create something…
Yesterday was a lost day. I spent most of it staring at the TV, watching the KSDK “5 on Your Side” Weather Team point at maps and tell me when and where the tornadoes would hit. For those of you who missed the news last year, an EF3 (160+ mph) tornado direct-hit my house in…
Tech Tip Make Sure Your Emails Are Configured Properly I recently installed an extension in my Chrome browser called Email Detective that can check any email in my inbox and tell me whether the technical stuff is right. You don’t need to know what “SPF,” “DKIM” and “DMARC” are. But you need to make sure…
According to ancient historians, today — April 24 — is the day the Greeks used a giant wooden horse to conquer the Trojans. Here’s the story, as told by Greek and Roman historians… April 24, 1184 B.C. The Greeks had been camped outside Troy for 10 years. It was a stalemate. Their best warrior, Achilles,…