Tom Ruwitch
If I had a Shekel for every time someone said, “it’s too hard to do…” when I suggested they create a lead magnet to attract qualified prospects… …I’d have a giant piggy bank full of Shekels! I get it. Seems like you have to work your tail off to create a lead magnet, promote it,…
Ripped from the headlines… An Australian woman now holds the prize for owning “The World’s Ugliest Lawn” thanks to a global competition hosted by a water-thirsty municipality in Sweden. Gotland, Sweden’s government launched the contest after a draught nearly left the island municipality without water. Organizers thought they might inspire water conservation if they made…
This question generated a lot of buzz on a popular marketing forum this month: “Best Lead Magnets in 2024? What channels and lead magnets will you be focusing on..?” My least favorite answer came from a pitchy list vendor who said forget about lead magnets and buy a pile of leads. He directed readers to…
In Friday’sĀ email, I promised to share Batman Rules — business and life lessons from the greatest television show ever. There are too many Batman Rules to count. I don’t have time or space to share them all here, but I can share five of my favorites. If you follow these rules, you’ll be well on…
Martin Luther King, Jr. leads a civil rights march in Montgomery, AL (March 21, 1965) Recommended Viewing & Listening on MLK Day Ā MLK and the MountaintopOn April 3, 1968, Martin Luther King, Jr. delivered a speech at the Mason Temple in Memphis, TN. The speech ended with these words; Well, I don’t know what will…
Holy cliffhanger, Batman! It was on this day in 1966 that the Caped Crusader and his sidekick, Robin, debuted on ABC television with an episode — called “Hi Diddle Riddle.” The episode ended like this: This was all the Riddler’s fault. His henchman slipped a mickey in Batman’s orange juice at the “What a Way…
Here’s a story for your don’t-try-this-at-home file… Last year, a guy in Belgium faked his death and then showed up at his funeral to teach his family a lesson. As mourners gathered and waited for the outdoor ceremony to begin, a helicopter landed nearby. I’m-Not-Really-Dead Guy hopped from the copter with a camera crew behind…
When it comes to your business in 2024… What’s your #1 New Year’s resolution? Please reply to this email and let me know. I may have some thoughts or resources to help you. My primary resolution? Delegate and automate so I can work less and earn more. Long ago, I thought delegation would increase costs.…
No story today, just a thought… “It is much easier, as well as far more enjoyable, to identify and label the mistakes of others than to recognize our own.” Daniel Kahneman said that on the first page of his book, Thinking Fast and Slow. Wise insight — the first of many in this book. Slow down…
Tampa, Florida; (2023.11.04)#allthisusefulbeauty Recommended Reading Ā Thinking Fast and Slow by Daniel KahnemanRead this book, and you’ll understand better how human beings think and make decisions. That includes how YOU think and make decisions. Why bother? So you can make informed decisions more and guess less. So you sell more by anticipating what motivates prospects. So…