Tom Ruwitch

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How to Thrive, Not Just Survive, During These Crazy days…

By Tom Ruwitch

Last week, my friend Vance Morris told me about all the great stuff that will happen at his upcoming business-building bootcamp, and then he dropped this bombshell: “I’m getting away from being the ‘Disney Guy.’”  Holy Richter-scale, Batman. That shook my world.  Vance Morris is a former Disney executive who is the world’s leading authority…

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The Problem With “Look at Me…” Origin Stories

By Tom Ruwitch

I read an article this morning in one of those big-time business magazines about “how to create an unforgettable origin story.” It was kinda forgettable.  It contained lots of dos and don’ts… …be honest… …don’t just list a chronology of events… …include specific details… …describe a vivid moment… …and so on, and so forth.  But…

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Why I’m a Shameless Self-promoter (And Why You Should be, Too)

By Tom Ruwitch

A self-proclaimed “respectful” reader reacts to yesterday’s email about Bill Russell and dominating presence…. “This one was a bit self-serving – don’t you think?” Here’s what I think… Oh no! The jig is up.I’ve been exposed.My evil scheme is foiled.  Oh wait… …check that… That’s not what MEthinks.  That’s what HE thinks.  Turns out he…

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You Can Be a Dominating Marketing Presence. Here’s How…

By Tom Ruwitch

When basketball great Bill Russell died on Sunday, I spent a couple of hours reading about him, watching videos, and searching for his quotes. He said lots of memorable things.  But here’s the quote that stood out, the one I included in yesterday’s Monday Mash-Up:  “What distinguishes a great player is his presence. When he…

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Monday Mash-Up 2022.08.01

By Tom Ruwitch

Recommended ViewingSam’s Philosophy for a Happy Life Thanks to Tim Ferriss for introducing me to this extraordinary TED talk video, featuring Sam Berns. Sam delivered this talk in December 2013, about one month before he passed away. He was 17. When he was 2, he was diagnosed with Progeria, a rare, rapid aging disease. In…

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Do Not Read This If You Dislike “Bad Grammar”

By Tom Ruwitch

Funny story I heard from Laura Belgray…. (She’s an email marketing master who writes copy oozing with personality.) In her email this morning, Laura told us about her run-in with a grammar cop.  Officer Grammar Grump is a lawyer who objected to a phrase in Laura’s previous email. Laura’s offending phrase: “Looking forward to seeing…

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I Curse the Friggin Water But I Ain’t Gonna Drown…

By Tom Ruwitch

When Melissa and I moved into a century-old house 25 years ago, my father-in-law offered this unsolicited advice: “It’s all about the water. If you control the water, everything will be OK.” I had no idea what he was talking about.  Now, I know.  Friggin water. I hate friggin water.  I wrote the other day…

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The Trap That Killed a King. A Cautionary Tale

By Tom Ruwitch

Back in the 1980s, Micropolis Corporation was the computer disc king. They sold more 8-inch “portable” discs than anyone.  But trouble loomed.  Competitors introduced a better product – the 5-inch floppy disc. Less expensive. Easier to use. Simpler.  CEO Stuart Mabon understood the threat and directed his manufacturing team to switch focus from 8-inch to…

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Noah Knew… Business Lessons From a Biblical Rain Fall

By Tom Ruwitch

I usually send my emails first thing in the morning. But not today. I’ve been busy… …building an arky, arky and… …helping the animals come in by twosies, twosies.  Actually, it’s too late for that.  It’s raining here in St. Louis, MO, USA.  Big rain. Record-setting rain. Biblical rain.  Nine inches and counting – in…

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Monday Mash-Up ~ 2022.07.25

By Tom Ruwitch

Recommended ReadingThe Power of Authentic, Human-to-Human Contact I love this blog post from the great Mike Weinberg. Mike trains sales managers and sales people and is the author of three great books — including one of my favorites, New Sales Simplified.  In this post, Mike discusses the power of HUMAN prospecting — and why it’s more effective than the…

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