Tom Ruwitch
Recommended ViewingSeth Godin on the Difference Between a Brand and a Logo “Companies spend way too much time on their logo.” So says Seth Godin who then explains what really makes a brand. Important stuff whether you’re running a multinational corporation or a one-person shop. Watch the video here. Recommended Viewing / ListeningHow to Create Interactive Experiences…
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It happened again yesterday. Another expert-in-his-field told me he doesnât have what it takes to generate creative content and powerful business-building stories. Another struggling business owner who wants to be a stand-out in a crowded market but decided, without trying, that he is a storytelling washout. Another man left on the sidelines watching others play…
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Imagine this⌠Youâre at the office supply store about to buy a pen for $25, and you run into ME. Nice guy I am, I tell you I saw the same pen at another office supply store â 15 minutes down the road â for $18. Do you hop in your car, drive 15 minutes,…
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A few months ago, my friend Nora called to tell me about the new client she landed. He called me “out of the blue,” she said. “We met the next week, and he signed a contract that day.” The quickest, easiest sale ever, right!? Well, hereâs the thing⌠That âout of the blueâ client was…
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Thereâs an old legend about an up-and-coming motivational speaker who joined the National Speakers Bureau and hired an agent to book gigs. The speakerâs name: William Boring. The agent begged the speaker to change his name. âNo one will put you on stage with that name,â the agent said. Reluctantly, the speaker hired a lawyer,…
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Recommended ViewingWhat Makes Us Feel Good About Our Work Dan Ariely is a brilliant behavioral economist (more on him below) who explores what motivates us — at work, when we shop, in our relationships, and more. In this TED talk, Ariely describes two fascinating studies that reveal what drives us in the workplace. Recommended Viewing…
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Sex sells. Always has. Always will. Take this modern day ad for Lindor truffles, oozing with innuendo: “Taste the Lindor Truffle. Created with passion…Like nothing you’ve ever experienced.” That would make Milton S. Hershey blush. But here’s the crazy thing… That Lindor spot and other ads released in our 21st-century, anything-goes, twerk-crazy world… …they’re nothing…
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It began as a shoulder ache. Now I have a headache. And itâs all because of process automation gone wrong. I woke Monday morning â after a restless, painful night â with a sore shoulder. The pain had spread down my forearm, to my hand. I knew these symptoms. Iâd had them before â 15…
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A VIP member of my Content Transformation Academy asked me last week: Whatâs the ideal length for a subject line? âProvocative question,â I replied. My answer: âSize doesnât matter.â The VIP shot back: âI read âshorter is better.ââ âYeah,â I replied, âSome say short. Some say long.â I Googled âwhat’s the proper length for a…
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Recommended ViewingTim Ferriss and Neil Strauss re: Writing and Creativity Watch the first two minutes of this video. You’ll hear a brilliant insight about how to develop a productive writing habit. Then keep going. The YouTube video description: “…best-selling author and entrepreneur Tim Ferriss sat down with his friend and fellow writer Neil Strauss. Ferriss and…
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