Tom Ruwitch

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How Smart Marketers Turn Pain Into (Mutual) Gain

By Tom Ruwitch

It was the worst of times, it was the best of times. A tale of two doctors.  The first doctor was an orthopedist who “diagnosed” the pain in my forearm by telling me what it wasn’t.  I thought I might have a pinched nerve in my shoulder.  “No, you’re wrong,” she said. (She pulled that…

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There’s a Good Reason This Email Is Late…

By Tom Ruwitch

Whoa! Time got away from me this morning. That’s why my email to you has landed later than usual. I rolled out of bed on time (earlier, in fact, than my typical 6 a.m. up-and-at-’em).  I poured some French roast, opened the laptop, and began writing, as usual.  But instead of creating today’s email, I…

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Monday Mash-Up ~ 2022.12.19

By Tom Ruwitch

Rudolph’s Origin Story + How to Gain the Clarity and Focus to Create Meaningful Change + Top 100 Tech Innovations + Mike White on Finding that Creative Spark + re: Quality Content

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Lazy Marketing. Lousy Results. (A Sad, But Humorous Cautionary Tale)

By Tom Ruwitch

Here’s a cautionary tale for you to tuck in your “how-not-to-network” file. The saga began last week, when Barry sent me a LinkedIn message asking to meet. Barry used to run an agency in St. Louis that competed with the email marketing firm I founded and ran, MarketVolt. We crossed paths occasionally back then so…

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The Secret to Inspire Prospects to Buy — Without Pushing and Prodding

By Tom Ruwitch

I finished reading a great book last night. Flip the Script – Getting People to Think Your Idea is Their Idea by Oren Klaff. My friend Ted Prodromou (a.k.a “America’s leading LinkedIn coach) chose it as this month’s selection for the Mastermind Book Club.  I’m glad he did because it’s a great book.  We’ll discuss it tomorrow (Dec.…

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How to Batten Down The Hatches as The Robots Arrive

By Tom Ruwitch

The robots are coming here! The robots are coming here! Sound the alarm! Batten down the hatches! (Whatever that means) Unless you’ve been in a cave, you’ve probably heard the news… There’s a new artificial intelligence copywriter in town called ChatGPT, and it’s got a bunch of people in a tizzy.  On a popular message board for copywriters, one…

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How to Achieve More and Bumble Less in 2023

By Tom Ruwitch

I just had the most disturbing flashback. The year is 2008. The month is December. The economy is in a free-fall. And I’m busy planning the year ahead for the email marketing company I founded and run, MarketVolt. I sit in front of my computer, fire up MS Word, and type in big, bold letters……

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Monday Mash-up ~ 2022.12.12

By Tom Ruwitch

Dan Sullivan and Joe Polish re: “What’s In It for Them” + How to Author Great Content – Even if You’re Not a Great Writer (with Matt Harms) + How to Change iPhone Settings to get Rid of HEIC + Ask for H.E.L.P + re: Dating and Content Marketing

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Shameless Pitch Enclosed. Don’t Miss This…

By Tom Ruwitch

In less than 2 hours, I’m hosting a great event with three marketing masters called: Human v. Machine MarketingWhich Produces More & Better Clients? There’s still time to RSVP and attend the 11 a.m. ET (10 a.m. CT) event. And those who RSVP will get a recording if they can’t attend live.  But you have…

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Today I Celebrate And Give Thanks…

By Tom Ruwitch

I’m sitting in the kitchen, sipping a hot cup of black coffee and enjoying my breakfast of… A big chocolate brownie. Not my ordinary morning pick-me-up. But, of course, I had to start TODAY with a brownie because it’s December 8, which, as everyone knows, is… National Brownie Day. Really. That’s a thing. Says so…

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