Tom Ruwitch
Yesterday, I heard Troy Broussard dish some dirt on marketing jackasses who resort to stupid tricks… …such as ending mass emails with “Sent from my iPhone.” Those cunning tricksters want you to think they’ve sent a personal email, composed one thumb-tap at a time, just for you. Troy said, as I often say: You don’t…
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A new-ish subscriber named Dave chimed in yesterday with high praise and… …a complaint. “I love your emails, but I cannot keep up with them, as they come so often.” Ahhhh…the give-and-take of daily-ish, info-taining emails. You love them, but they’re…ummmm…too much of a good thing. Dave continues… “I don’t want to jump off your…
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Did you hear the one about the tour guide in Frankfurt, Germany who can’t speak or read German? This is no joke. In September, “Michael_S,” gave this guide a 1-star review after hiring him for a private tour around the city. From Michael’s review: “…this tour company has very poor standards for who qualifies as…
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On Thursday, Dean Isaacs and I will host a 5in25 training: Metrics that Matter – 5 Things to Measure in Your Marketing and Sales… …and (spoiler alert): Email open rate is not a metric that matters. A story to clarify: A few years back, I attended a conference where an “email marketing expert” spoke. He described a…
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The 3-Step Headline System from Jack Turk + How to Build Healthy Teams and Healthy Bottom Lines + Annoying Network Habits to Avoid + Flip the Script by Oren Klaff + …from Troy Broussard
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In yesterday’s email, I told you how Jack Turk quit his job at Microsoft to become a party magician and, later, “The World’s Fastest Copywriter.” Last night, over cocktails at the hotel bar in Baltimore, I learned the story behind that story. Our new friend Al asked Jack, “Why’d you quit your job at Microsoft?” …
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On his 50th birthday, Jack Turk marched into his boss’s office at Microsoft and quit his job as a game writer and project manager. So began his career as a… …party magician. (Holy Pay Cut, Batman!) Now, instead of getting a regular paycheck from Bill Gates, Jack was clawing for gigs, fighting to earn a…
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Greetings from Baltimore, MD, USA where Vance Morris is about to kick off his DBOS 2022 Live conference. More on that in a moment. But first, a flashback to last evening when my friend and client Richard Terry and DBOS master of ceremonies Michael DeLon were enjoying Happy Hour at Mother’s Grille. Over crab cakes…
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Three riddles from trick-or-treaters that made Melissa and me smile last night: Good Q: What’s a vampire’s favorite fruit? A: Neck-tarines. Better Q: What did the obsidian say to the geologist? A: Don’t take me for granite! Best Q: What did Tennessee? A: The same thing as Arkansas! (There’s nothing like a silly Halloween joke.)…
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Marketing Humor and Insight from The Marketoonist + Tim’s Vermeer + This TED Talk is Funny and Wise + …from Harry Houdini
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