Tom Ruwitch
My college pal Meredith occasionally posts her āWeekend Plansā on Facebook on Fridays. Funny memes. Weird old photos. Old ads. Like this: Or this… Alas, I don’t have lard in the cupboard… …and decapitation ain’t my thing… …so I have other weekend plans. Melissa, crazy-doodle Moose, and I will head to our country place in…
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Today is “Get to Know Your Customers Day.” My reaction: Bah! Humbug! Donāt get me wrong. I think getting to know your customers is a GREAT idea ā if you want to assemble captivating client-attracting content with greater ease. But this is a dumb holiday. Hereās why: **Getting to know your customers (and prospects) should…
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My client Dr. Deb Carlin loves her GoldenDoodle, Lady Hazel, whom she mentions often in her social posts. But some nosy know-it-alls think all that dog-talk is unprofessional. From one of Deb’s Facebook posts this week: “Some… have advised me to tame things a bit and stop overloading my posts with (Lady Hazel)… not good for my…
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I didnāt sleep well on Sunday. The news out of Pennsylvania spooked me. But the thing that spooked me most and left me sleepless: All the social media chatter that followed. I made the mistake of getting sucked in. Speculation piled on top of speculation piled on top of speculation. One uninformed person after another…
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Recommended Resource š¹Fathom – AI Notetaker I used to use Otter.ai to transcribe and summarize Zoom and other online meetings. No more. Fathom is better! It records the meeting (and saves the video), generates a very accurate transcript, and summarizes the meetings in different ways — depending on the type of meeting it is. I’ve…
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Last week I posted a video on social media about completing the final draft of my upcoming book. In case you missed it, you can see the video here:Ā LinkedInĀ orĀ Facebook. If you comment and say, “Put me on the list,” I’ll send you a .pdf copy before the book appears on Amazon. My high school pal,…
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If you were on the fence about attending myĀ “Proven P.L.A.N.” masterclassĀ today, here’s a story that might motivate you to join us… I had a good day yesterday. One of those āThis is why I get out of bed and go to my officeā kind of days. It started when one of my clients sent me…
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Legendary copywriter Eugene Schwartz said he never suffered from writer’s block. Never ever. Some may explain that by saying, “He had a ‘gift.’” or “He was a genius.” or “He had the good fortune to be born with what it takes.” But none of that explains how Eugene Schwartz avoided writer’s block. Good fortune has…
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Ripped from the bowels of my SPAM folder… Behold this message from a guy named “Steve.” It serves as a cautionary tale for you… …IF you wish to stand out and be hired — rather than be overlooked and ignored. Steve writes: Tom, I hope you’re doing well. I wanted to touch base following my…
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Recommended Masterclass Ā The Proven P.L.A.N. to Create Client-Attracting, Profit-Generating Content — Without Writer’s Block I’m hosting this one on Thursday, July 11 (3 p.m. ET, 12 p.m. PT). I’ll reveal the proven, simple, 4-part system — The P.L.A.N. Framework — to create content quickly and easily, without getting stuck. This is a brand new masterclass…
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