Tom Ruwitch
I bumped into a struggling author on Reddit this morning who’s flushing money down the drain while hoping people will buy his books. He’s written seven(!) books… …sold 194 (which averages to 28 sales per book)… …wasted thousands of dollars on advertising that hasn’t worked… …and then shown up in a forum for authors to…
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Before he played Ted Lasso on TV, Jason Sudeikis played a low-level weed dealer named David Miller who poses as a family man so he can smuggle some product across the border in his “family’s” RV. Along the way, his “daughter” meets a dimwitted dude named Scotty P. who swings by the RV and meets…
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I met yesterday with a business coach who wrote an excellent book… …but is struggling to leverage it as a profit-generator. He sells the book ($20, plus shipping) on the front page of his website. “How many books have you sold from your site?” I asked. “Not too many,” he said. “Most of my sales…
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Last month, as the Uber Eats guy delivered my pineapple fried rice and red curry with chicken, my crazy-doodle, Moose, stormed from the kitchen to the front door, jumped against the door’s window, and ripped the lovely privacy curtain that covered the window. When I heard the commotion, I ran into the front hall, saw…
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Recommended Viewing🎥Melissa Etheridge: I’m Not Broken Last week, Melissa and I saw Melissa Etheridge in concert (5️). Melissa E. grew up in Leavenworth, KS — two blocks from the federal prison. In 1970, Johnny Cash came to town to perform at that prison. Johnny inspired Melissa to do the same. Last month, Paramount+ released “Melissa…
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This morning, while enjoying a mug of French roast and a heaping helping of Cocoa Puffs, I asked my AI copywriting robot, “B-9?,” to tell me the “greatest joke ever.” He told the one about the chicken crossing the road. (Best joke ever? I don’t think so. ) So I asked him to try again, and…
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Today’s email is for business people who have written a book… …or are thinking about doing so… Last night, the St. Louis Publishers Association invited me to speak on this topic: How to Leverage Your Book to Maximize Sales and Profits. It occurred to me that you probably are NOT a member of the St.…
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My AI copywriting robot, “B-9?”, is depressed. He thinks I don’t like him anymore. Yesterday, I wrote an email ripping a spammer for sending me a pitchy, AI-generated email. “B-9?” took it personally. “You hate robots,” he sniffed. “No! No!” I said. “I LOVE robots — especially you.” “B-9?” crossed his arms, turned his back…
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Ripped from my spam folder… …this little “gem” from a “Sr. Growth Executive” named Jasmine: Hi (first name) … just kidding Hey Tom, I am a real human unless this is all just a simulation of course, but then we are both in the same boat! I however am reaching out personally because Story Power…
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Recommended Viewing🎥“Hitman” on Netflix Melissa and I recently watched and loved the movie “Hitman” on Netflix. Here’s the logline (summary): Inspired by the unbelievable true story, a strait-laced professor (Glen Powell) uncovers his hidden talent as a fake hit man in undercover police stings. He meets his match in a client (Adria Arjona) who steals…
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